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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-a-clothing-line&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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class="no-underline hover:text-link-light-hover topic-link">选品攻略</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2025年如何创立服装品牌：14步教程</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">创立服装品牌同样需要策略和创造力。看看参与《天之骄子》真人秀节目的设计师们的经验之谈吧——如何确定客户群，并打造你的风格。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/yin-zi" class="no-underline" itemProp="url"><span itemProp="name">YIN Zi</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年11月14日</time></div></div></div></div><div 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leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>要想创立一个成功的服装品牌，仅有设计才能是远远不够的。虽然已经掌握了样板分级、缝纫和悬垂设计，这些技能也很可能是引领下一季流行趋势的关键，但要掌握时装的商业运作则需要另一套不同的技能。</p>
<p>莎拉·杜诺弗里欧（<a href="https://www.sarahdonofrio.com/shop" rel="nofollow noopener noreferrer" target="_blank">Sarah Donofrio</a>）是一名成功的服装设计师兼企业家。通过二十年的工作经历，她深知，要成功经营服装公司，必须在创造力和商业头脑之间把握好平衡。</p>
<p>本文将指导新手从零开始创立服装品牌，涵盖教育、设计、生产和营销等方面，并分享来自经验丰富的从业者的<a href="/zh/sell/clothes" target="_blank">销售服装</a>技巧。</p><div id="text-cta" class="hidden lg:block"></div>
<h2 id="">如何创立服装品牌：14步教程</h2>
<ol>
<li><a href="#1">磨练你的服装设计技能</a></li>
<li><a href="#2">制定服装品牌商业计划</a></li>
<li><a href="#3">紧跟时尚潮流</a></li>
<li><a href="#4">打造有影响力的品牌</a></li>
<li><a href="#5">设计和发展服装品牌</a></li>
<li><a href="#6">采购或设计面料</a></li>
<li><a href="#7">服装生产与制造</a></li>
<li><a href="#8">制定定价和库存策略</a></li>
<li><a href="#9">根据季节潮流策划时装系列</a></li>
<li><a href="#10">将服装系列推销给零售商</a></li>
<li><a href="#11">开一家线上服装店</a></li>
<li><a href="#12">展开线上营销</a></li>
<li><a href="#13">开线下零售店，发起快闪活动，或在市场销售</a></li>
<li><a href="#14">向专业人士学习</a></li>
</ol>
<ol></ol>
<p>莎拉在两个国家生活和工作过，她的经验涉及设计、生产、教育和实体店零售。2016年，她作为参赛者，站到了《天桥骄子》（Project Runway）第15季的秀场上。</p>
<p>一战成名后，莎拉推出了个人服装系列和线上商店。她接连斩获多项大奖，被多家媒体报道，她的设计作品也在众多零售店一一亮相。她的成功秘诀是什么？践行以下12个步骤，你也能创立属于你的服装品牌。</p>
<h3 id="1"><strong>1. 磨练你的服装设计技能</strong></h3>
<figure style="text-align: center;"><img style="float: none;" alt="一张时装绘画装框图靠在墙边，边上有一棵绿植" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-6_aab341f7-73b1-4e0d-b84c-41797db7036b.jpg?v=1731583664">
<figcaption>呈现与众不同的风格，让你的品牌从拥挤的市场中脱颖而出。<em>Sarah Donofrio</em></figcaption>
</figure>
<p>你可能想不到，像薇薇安·韦斯特伍德（Vivienne Westwood）和达珀·丹（Dapper Dan）这样的顶级设计师，竟然都是自学成才。他们的事业起步于互联网普及之前。而如今，只要搜一搜YouTube或抖音上的视频，你就能学会给自己裁剪一件T恤。</p>
<p>即使你没读过服装设计，也能创立个人服装品牌，但专业教育，无论是在课堂上，还是在网络上，都能让你受益匪浅：你可以通过课程了解最新的行业标准，建立人脉关系，获取学习资料和设备，从专业人士的反馈建议中得到启发。</p>
<p>莎拉在课堂上学了基本功，但她的大部分行业知识其实是来自企业零售工作。“我为自己工作，”她说，“但我认为积累经验很重要。”</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服。</p>
<footer><cite>莎拉·杜诺弗里欧，服装设计师兼企业家</cite></footer>
</blockquote>
<p>莎拉建议初入行者，在头几年的时间里，多向其他品牌和设计师学习。“经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服，”她说，“我认为我需要时间成长，寻求建议，积累经验。”</p>
<p>许多院校都设有服装设计和创业课程。例如，位于纽约的<a href="http://www.newschool.edu/parsons/">帕森斯设计学院</a>和英国的<a href="http://www.arts.ac.uk/csm/">中央圣马丁学院</a>，这些学校的服装设计专业在全球负有盛名。</p>
<p>市场上有越来越多的这类时装行业课程。你可去了解成人学校是否提供相关课程，无论是线上课程，还是业余学习，都可以带你入门。你也可以考虑在<a href="https://www.masterclass.com/classes/marc-jacobs-teaches-fashion-design" rel="nofollow noopener noreferrer" target="_blank">MasterClass</a>、<a href="https://makersrow.com/academy" rel="nofollow noopener noreferrer" target="_blank">Maker’s Row Academy</a>，<a href="https://www.udemy.com/?persist_locale=&amp;locale=zh_CN" rel="nofollow noopener noreferrer" target="_blank">Udemy</a>、甚至<a href="https://www.bilibili.com/" rel="nofollow noopener noreferrer" target="_blank">哔哩哔哩</a>等网站上自学。</p>
<h3 id="2"><strong>2. 制定服装品牌商业计划</strong></h3>
<figure style="text-align: center;"><img style="float: none;" alt="一个女人坐在办公桌前看向右边" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-fashion-business.jpg?v=1731583942" loading="lazy">
<figcaption>你需要制定服装品牌商业计划，概述你的目标市场、品牌定位和销售策略等，以吸引投资者。<em>Ron Rach/Pexels</em></figcaption>
</figure>
<p>创立服装品牌与创办其他企业一样，需要考虑很多问题。创业需要多少成本？为什么要为你的初创公司融资？涉及法律、财务、生产和销售等方面，你需要哪些外部的帮助？</p>
<p>从哪里开始？如何生产服装？让我们在本文中一探究竟。</p>
<h4><strong>时尚品牌商业模式</strong></h4>
<p>对于那些从零开始打造个人服装系列的设计师，现在，你必须决定你要经营哪一类的业务，确定前期投入的时间、精力和资金。</p>
<p>以下列举几种<a href="/zh/blog/business-model" target="_blank">商业模式</a>：</p>
<ul>
<li>
<strong>手工制作：</strong>通过<a href="/zh/start" target="_blank">个人网站</a>、快闪活动、线上或线下市场，直接将手工制作的服装销售给客户。</li>
<li>
<strong>与制造商合作：</strong>由制造商生产服装系列和单品，再将产品批发给零售商。</li>
<li>
<strong>按需打印：</strong>设计重复的图案或图形，<a href="/zh/blog/print-on-demand-companies" target="_blank">按需打印</a>在纯色T恤衫等衣服上，通过个人网店销售。</li>
</ul>
<h4><strong>选择企业类型和结构</strong></h4>
<p>商业计划书是确定企业正式结构的依据。你可选择以独资企业、公司或介于两者之间的形式经营。</p>
<p>如果你决定专注于可持续发展的商业运营，以符合道德规范的方式生产服装，你还可以考虑成立B型公司（Certified B Corporation certificate）*。这一称号向有意识的消费者表明，你的服装企业致力于可持续发展。</p>
<p>（注*：B Corp. 又称Benefit Corporation，是指商业企业生产对社会福利和环境保护等方面有益的产品或服务, 同时又对旗下员工有额外福利待遇。）</p>
<h4><strong>制作服装系列的成本是多少？</strong></h4>
<p>当你的创业构思初具雏形，准备开始生产服装时，你可以一边设计，一边制作。自掏资金，用最少的资源启动项目。独立设计和缝制定制服装，意味着你不需要担心库存问题。然而，在前期阶段，你需要投资设备，购买大量的布料，才能实现成本效益。其他费用还包括材料<a href="/shipping" target="_blank">运输费</a>、网站建设费和营销费用等。</p>
<p>如果你计划与制造商合作，按批次生产服装，那么你需要预付更多的资金，才能满足最低的生产要求。因此，你需要制定一份全面的商业计划，核算成本，确定需要投入的资金。</p>
<p>最后，无论你选择什么样的商业模式，在中国预计前期至少都要投资小几万，在美国则是几千美元。“制作服装，你不仅要计算布料、纽扣和人工成本，”莎拉说，“你还需要支付运费、供暖费和房租。”</p>
<p>要想获得启动资金，可以寻求<a href="/zh/blog/startup-business-loans" target="_blank">商业贷款</a>或产品<a href="/zh/blog/crowdfunding" target="_blank">众筹</a>。如果你想做真正零投资的在线服装生意，可以考虑<a href="/zh/blog/dropshipping-clothing-suppliers" target="_blank">服装代发货</a>或经营寄售商店。</p>
<h4><strong>制定财务计划&nbsp;</strong></h4>
<p>投资者或银行在考察你的商业模式时，会希望看到一份深思熟虑的<a href="/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track" target="_blank">财务计划</a>。服装生产商业计划的这一部分应详细说明你将如何制定预算、<a href="/zh/blog/cash-flow-management">管理现金流</a>和跟踪支出。它还应展示清晰的盈利路径。</p>
<p>在为自己的服装企业撰写计划时，可尝试使用<a href="/zh/blog/business-plan-template" target="_blank">商业计划模板</a>来完成关键部分。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p>💡<strong>有用资源：</strong></p>
<ul>
<li><a href="/zh/blog/business-proposal" target="_blank">如何撰写商业计划书：简单模板</a></li>
<li><a href="/zh/blog/business-plan-template" target="_blank">商业计划书怎么写？2024年小企业必备（附免费范例）</a></li>
<li><a href="/zh/blog/business-plan-examples" target="_blank">9个精选商业计划书案例，创业必备（2024）</a></li>
</ul>
</div>
<h3 id="3"><strong>3. 紧跟时尚潮流</strong></h3>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-pattern-design.jpg?v=1731584220" alt="一个女人穿着一件有花纹图案的衬衫" style="float: none;" loading="lazy">
<figcaption>莎拉一直密切关注着市场潮流趋势，并且只将与品牌契合的潮流因素融入她的设计。<em>Sarah Donofrio</em></figcaption>
</figure>
<p>莎拉在经年的品牌经营中学到，观察潮流趋势极其重要，但她认为保持专注同样很重要。磨练你的实力，忠于你的直觉。</p>
<p>“难处在于发现自己的长处，并专注于这一领域。”莎拉说。</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>我对潮流的直觉一直很准，但关键在于如何转化。</p>
<footer><cite>萨拉·杜诺弗里欧</cite></footer>
</blockquote>
<p>尽管莎拉每年的系列设计都能保持一致性，每件作品都带有她独一无二的印记，但莎拉始终关注着潮流趋势。她说，关键在于将流行因素完美地融入你的品牌，向其中注入个性，让它们适合你的客户。</p>
<p>“我对潮流的直觉一直很准，”莎拉说，“但关键在于如何转化。”莎拉在企业工作时，曾参与过大码服装的设计。她说，在转化潮流因素时，你要考虑大码顾客的需求。</p>
<p>莎拉坚持发挥自己的强项，同时也将时尚界和周围世界的动态因素，融入到系列开发中。“以运动服饰为例，”她说，“我不设计紧身衣，也不设计运动文胸，但这种凉爽的织物搭配紧身衣会很好看。我就是这样结合潮流因素的。”</p>
<p>寻找创意灵感，可以阅读时尚刊物，关注时尚达人，订阅时尚资讯和播客，让自己时刻保持灵感活跃状态，并抢在潮流出现之前抓住它们。</p>
<p>时装的世界纷纷闹闹，你的出发点在哪？或许你可以探索<a href="/zh/blog/niche-markets" target="_blank">小众市场</a>，尝试<a href="/zh/blog/market-demand" target="_blank">填补行业空白</a>，比如以下这些成功的创业者：</p>
<ul>
<li>
<strong>设计师莉安娜（Leanne Mai-ly Hilgart）</strong>发现市场上缺少动物友好的服装品牌，于是创立了纯素冬装品牌<a href="/blog/119882245-the-vegan-who-shook-up-fashion">Vaute Couture</a>。虽然Vaute之后倒闭了，但莉安娜的新品牌Humans We Love承继了同样的理念。</li>
<li>
<strong>卡米尔·纽曼（Camille Newman）</strong><a href="/blog/206450377-shopify-capital-case-study" target="_blank">进军大码服装市场</a>，创立品牌Body by Love（原“Pop Up Plus”）。</li>
<li>
<strong>塔琳·博林吉耶里（Taryn Rodighiero）</strong>也设计泳装，但她专注于<a href="/blog/overdraft-kaikini-financial-struggle" target="_blank">定制泳装</a>，根据每位顾客的需求量身定制。</li>
</ul>
<h3 id="4"><strong>4. 打造有影响力的品牌</strong></h3>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ig-2_87053761-2dff-4234-bfd6-7707ac6fef50.jpg?v=1731584512" alt="Instagram图格：时尚服饰图片" class="block block--bordered" loading="lazy">
<figcaption>莎拉的社交媒体内容、网店设计和服装设计，都贯穿着她的品牌特点。<em>Sarah Donofrio/Instagram</em></figcaption>
</figure>
<p>你的品牌并不仅仅是商标或名字。打造个人时尚品牌，是将你的价值观、使命、主张和故事，从抽象化为具象的一个过程。</p>
<p>创建一份<a href="/zh/blog/brand-guidelines" target="_blank">品牌指南</a>，随着品牌的发展，它能在你制定业务和品牌决策时，为你提供参考。指南应明确品牌的视觉引导、<a href="/zh/blog/homepage-design" target="_blank">网站设计</a>和营销方向，确定是与零售商合作，还是雇佣员工。</p>
<p>在社交媒体上，围绕品牌打造一种生活方式：分享你的灵感和创作过程，宣扬你的个性，讲述你的故事，精心编辑你要发布的每一条内容。</p>
<p>“社交媒体营销的关键在于一致性，”莎拉说，“必须每天发帖，内容也必须有趣。”莎拉在社交媒体上发布的内容涉及旅行、灵感、新作预告，以及账号的一些有意思的数据统计。</p>
<h3 id="5"><strong>5. 设计和发展服装品牌</strong></h3>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-1_3c7044d9-bd4f-4f47-a477-8f783758ba4b.jpg?v=1731584755" alt="时尚绘图，三个模特" style="float: none;" loading="lazy">
<figcaption>从印花到单品，品牌的每一个元素都由莎拉设计，每项设计都从草图开始。<em>Sarah Donofrio</em></figcaption>
</figure>
<p>莎拉提倡把速写本作为最重要的设计工具之一。“我到哪儿都带着速写本，”她说，“当我画草图时，我常常会惊喜地发现，哦，这幅小画可以做成重复的图案。”</p>
<p>作为《天桥骄子》的参赛者，根据比赛规则，莎拉不能随身携带速写本。“这真的让我不知所措。”她说。</p>
<figure style="text-align: center;"><img class="block block--bordered" alt="时尚水彩绘图" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-drawing_b2e177e7-405f-4304-82c4-dd7214135a46.jpg?v=1731584869" loading="lazy">
<figcaption>莎拉在打造个人服装系列的过程中，形成别具一格的绘图风格，与她的目标市场产生了共鸣。<em>Sarah Donofrio</em></figcaption>
</figure>
<p>莎拉的服装设计秘诀：</p>
<ul>
<li>
<strong>随手涂鸦：</strong>涂鸦是迈向精致设计的第一步。莎拉的每一个想法都诞生于纸张，完善于Illustrator等软件工具。“我的笔记本上满是涂鸦，但我也使用新技术。”她说。</li>
<li>
<strong>手工制作样品：</strong>亲自制作样品，这样在与制造商协商合作时，你就能明白需要为批量生产做哪些准备。如果熟悉流程，还能适当讨价还价。</li>
<li>
<strong>专注于提升创造力：</strong>如果生产或其他商业问题，是你开发服装系列的阻碍，那么你就该考虑外包了。</li>
</ul>
<h3 id="6"><strong>6. 采购或设计面料</strong></h3>
<p>莎拉说，面料采购与人脉有很大关系。积极结交其他从业者，有助于获得织物代理商、批发商和纺织厂的联系方式。当莎拉住在多伦多时，她了解当地的面料市场，并通过代理商从日本采购面料。</p>
<p>然而，即使这样也遇到了不少困难。她说：“加拿大的设计师都在使用同一家代理商，所有的本地服装品牌都使用同样的面料。”</p>
<p>网购全球面料越来越容易，但同时，莎拉也发现，尽管她有许多人脉，她还是很难买到一些独特的印花材料。她的解决方案：自己设计印花。</p>
<figure style="text-align: center;"><img style="float: none;" alt="一个女人头戴眼罩，举着一本笔记本" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-sleep-mask_3d019354-14c7-48bf-a916-fb04cc3078c7.jpg?v=1731584978" loading="lazy">
<figcaption>既然本地设计师都采用千篇一律的印花，那不如自己来为品牌创作与众不同的印花。<em>Sarah Donofrio</em></figcaption>
</figure>
<p>“2005年，我从服装设计学院毕业，当时还不能上网从<a href="/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory" target="_blank">阿里巴巴</a>采购面料。现在，很多我认识的人都从阿里巴巴买，”莎拉说，“于是我开始提升自己设计织物的能力。”</p>
<p>对于刚起步的人来说，代理商或许能帮上不少忙，但莎拉建议设计师们建立自己的人脉网络，加入设计师社区，参加本地创业孵化平台举办的聚会，小组交流会，与线上社区的成员会面，或者参加线上的时装圈社交活动。</p>
<h3 id="7"><strong>7. 服装生产与制造</strong></h3>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-production.jpg?v=1731585099" alt="一些服装纸样和衣服挂在杆上" style="float: none;" loading="lazy">
<figcaption>这个行业内有许多方法可以让你的设计变为现实，其中包括独自设计和缝制衣服。<em>Ksenia Chernaya/Pexels</em></figcaption>
</figure>
<p>在创业初期，你的产能可能有限，还不至于请外援，但随着业务规模扩大，与制造商合作能让你腾出更多的时间，从事其他方面的设计和业务工作。</p>
<p>除非你制作独一无二的手工产品，否则有以下几种方法可生产你的设计：</p>
<ul>
<li>雇佣员工或自由职业者缝制，但设备仍为内部所有（小工作室）</li>
<li>使用商业生产设施（自有、共享或租赁）缝制</li>
<li>外包给工厂，你仍有一定的监督权（比如Maker’s Row和MFG）</li>
<li>海外工厂生产（全权委托）</li>
</ul>
<h4><strong>内部生产</strong></h4>
<p>安德里安·芭蒂科夫（Adrienne Butikofer）是<a href="https://okayok.ca/" rel="nofollow noopener noreferrer" target="_blank">OKAYOK</a>品牌的创始人。业务扩张时，她选择招聘员工进行生产。同时，她将染色工作外包给另一家工厂。密歇根州服装品牌<a href="/blog/detroit-founder-stories">Detroit Denim</a>选择自建工厂生产服装，以便创始人控制整个生产流程和规模。</p>
<p>如果你是居家创业，你要确保工作室布局合理，能让你自由地穿梭在机器之间，同时还要有充足的存储空间，选择符合人体工学的办公设施，把它变成一个能够激发你持续创作的空间。如果你需要更大的空间，也可以在联合办公空间、创业孵化平台，或共享工作室工作。</p>
<figure style="text-align: center;"><img style="float: none;" alt="同一个模特两种扮相" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-1_ca28f3dd-0882-4ac7-a24a-69f466554e0e.jpg?v=1731585244" loading="lazy">
<figcaption>莎拉先是开发小型服装系列，以检验市场的反应，在收到不错的反馈后，才创立自己的个人服装品牌。<em>Sarah Donofrio</em></figcaption>
</figure>
<h4><strong>与服装制造商合作</strong></h4>
<p>起初，莎拉的服装系列多由她亲手制作，但随着业务发展，她开始将一些任务外包给当地的裁缝。现今，她与工厂合作，好让自己有更多的时间专注在品牌建设上，开发新系列，扩大批发渠道。</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>美国本土制造的成本显然更高，但我认为这是值得的。</p>
<footer><cite>莎拉·杜诺弗里欧</cite></footer>
</blockquote>
<p>莎拉重视并密切监督整个生产过程。她认为她的顾客更希望购买本地生产的服装，倾向于从伦理角度看待生产活动，而这足以让他们支付更高的价格。“美国本土制造的成本显然更高，但我认为这是值得的，”她说，“我认为保持透明是一个加分项。”</p>
<p>在企业的工作经验告诉她，不能把所有的鸡蛋放在同一个篮子里。因此，她权衡每家工厂的优缺点，并将考察收获整理到一个数据库中。她说：“大企业的工厂各有用途，可能其中一家的针织衫做得更好，另一家的裤子做得更好。”</p>
<p>总而言之，当你安排生产，<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">选择制造商</a>时，你需要回答这几个问题：</p>
<ul>
<li>你需要的产量有多大？</li>
<li>“本土制造”对你来说重要吗？</li>
<li>你更在意生产中的伦理问题，还是成本控制？</li>
<li>你将参与全部的生产流程，还是部分？</li>
<li>你是否计划扩大规模？&nbsp;</li>
</ul>
<h4><strong>质量控制</strong></h4>
<p>对于莎拉来说，密切监控生产过程是关键。她认为，在审查当地工厂时，参观每一家工厂以了解他们的做法非常重要。她最初会要求工厂提供样品，以检查他们的工艺。在与工厂合作时，对作品进行抽查，并在产品到达时和发货前仔细检查，这将有助于减少退货，并保持你在质量方面的良好声誉。</p>
<p>📕更多阅读：<a href="/zh/blog/what-is-manufacturing-definition" target="_blank">什么是制造业：定义、示例、类型和指南</a></p>
<h3 id="8"><strong>8. 制定定价和库存策略</strong></h3>
<p>经营服装业务也不得不做一些不那么具有创造力的工作，你需要制定一些策略有序操作办公事宜，这包括制定定价策略和库存管理方法。</p>
<h4><strong>为服装系列定价</strong></h4>
<p>服装产品的定价与任何销售产品的定价都是一样的。你需要考虑生产、营销和运输产品的成本（固定成本和可变成本），以及经营业务的管理费用。此外，还要关注市场，看看消费者愿意为你这样的品牌支付多少钱。<a href="/zh/blog/competitive-analysis" target="_blank">竞争分析</a>将帮助你制定符合市场的定价策略。</p>
<h4><strong>服装企业的库存</strong></h4>
<p>对于任何企业来说，管理库存都是一个微妙的过程。服装不会像易腐烂产品那样变质，但流行趋势却瞬息万变。利用数据了解哪些产品畅销，哪些产品滞销，并据此调整生产和设计周期。这样，就不会出现库存滞销的情况。</p>
<p>如果你自己管发货，则应建立一个库存系统，使服装免受日晒和潮湿的影响，并以易于查找的方式进行整理。</p>
<h3 id="9"><strong>9. 根据季节潮流策划时装系列</strong></h3>
<p>时尚行业以季节为周期（春夏和秋冬），需要提前为每一季做好准备，甚至提前一年以上着手开发全新的服装系列。</p>
<p>莎拉说：“以前在公司时，我们要提前两年开发新系列。大公司的设计速度往往更快，他们做了大量的趋势研究。”不过，由于团队小，资源少，像莎拉这样的独立设计师，他们的工作排程往往更接近于交付日。</p>
<p>莎拉认为，设计开发的周期和交货期限，是取决于你的客户和上市策略。她建议至少提前6-8个月的时间为下一季的时装系列做好准备。如果你是卖给批发商，那么往往需要在时装周前的一个月，让买家看到你的作品。</p>
<p>从交货日期往前推算，确定你的设计和生产排程。把重要的全球时尚活动日期添加到日历上，比如纽约时装周等，以设定你的交付目标。</p>
<p>&nbsp;</p>
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<h4><strong>四季时装系列</strong></h4>
<p>季节并不能决定所有的系列该怎么设计。“当我设计出精美的印花图案时，我总是会想，这个图案我只用一季。我只有6月的展示时间。”莎拉说。因此，她便想设计出四季通用的印花。</p>
<p>虽然产品开发一直是时尚品牌的关注焦点，但品牌的标志性产品，或核心畅销单品，很可能会在你的系列中保留多年。基础款服装品牌尤其是如此，诸如“纯棉T恤”之类的经典款式只会偶尔更新颜色。例如，基础款品牌<a href="/blog/overdraft-kotn-founder">KOTN</a>，坚持精良做工和可持续发展理念，主打的T恤与季节性服饰一起销售。</p>
<h3 id="10"><strong>10. 将服装系列推销给零售商</strong></h3>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-business-plan.jpg?v=1731585482" alt="一个女人在桌边在电脑上打字" style="float: none;" loading="lazy"></div>
<p>在莎拉的个人品牌成立之初，批发是她的重要收入来源。而且，在尝试开设零售店，打通其他销售渠道后，她又重回批发策略。</p>
<p>在服装行业，通过其他零售商销售的方式主要有两种：</p>
<h4><strong>寄售</strong></h4>
<p>这是个双赢选项，你可以把你的设计陈列在商店里，而零售商也不需要承担任何风险。不足之处是只有在商品售出后，你才能收到货款。</p>
<h4><strong>批发</strong></h4>
<p>零售商以批发价（低于零售价）预先购买一批服装。零售商承担的风险较大，所以，你不妨先尝试寄售的方式，以证明你的设计能够征服市场。</p>
<p>莎拉说：“对于商店来说，代售一整个服装系列，比批发一两件单品要容易得多，因为他们不会有任何损失。”</p>
<p>与买家接洽是个棘手的过程，而莎拉既做过买家，也做过卖家。从买家的角度看问题，更能针对性地推销商品，这让她很快站稳脚跟。</p>
<p>莎拉说，你一定要做好准备。她说：“我第一次推销个人服装系列时，我问自己‘买衣服的人会问我什么？’你不能只有漂亮的衣服，你必须了解每一个细节。”</p>
<p>在莎拉刚起步时，她选择“走街串巷”，兜售自己的商品。她提倡面对面地交流，但她并不建议对潜在客户埋伏突击。她说，起步是缓慢的。你要向对方介绍自己，递上明信片或产品目录，并试着预约未来的会面。</p>
<h3 id="11"><strong>11. 开一家线上服装店</strong></h3>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ecommerce.png_format_webp_v_1693937093.jpg?v=1731585534" alt="三个女模特展示上装和裙子" style="float: none;" loading="lazy">
<figcaption><em>Sarah Donofrio</em></figcaption>
</figure>
<p>专业的<a href="/zh/online" target="_blank">在线商店</a>可以实现两个目的：</p>
<ol>
<li>&nbsp;直接向潜在客户销售商品</li>
<li>&nbsp;作为一本赏心悦目的时装手册，分享给买家和媒体</li>
</ol>
<h4><strong>创建你的在线商店</strong></h4>
<p>即使你不懂平面设计或编程，你也能轻松在Shopify上开店。选择一个<a href="https://themes.shopify.com?itcat=blog&amp;itterm=206934729&amp;locale=zh-CN" target="_blank">Shopify模板</a>，用于展示照片，自定义商标、颜色等设计元素，再添加你的商品。我们建议你使用专为时尚品牌设计的主题，如<a href="https://themes.shopify.com/themes/broadcast/styles/modern?itcat=blog&amp;itterm=206934729">“广播”（Broadcast）</a>或<a href="https://themes.shopify.com/themes/pipeline/styles/bright">“管道”（Pipeline）</a>，或“<a href="https://themes.shopify.com/themes/colorblock/styles/default" target="_blank">色块</a>”（<a href="https://themes.shopify.com/themes/colorblock/styles/default" target="_blank">Colorblock</a>）等免费模板。</p>
<p>你的商品页面需要呈现丰富的信息，不能遗漏一些细节之处，比如衣服的合身度、手感和垂感等。Shopify应用商店中有许多<a href="/blog/206072649-shopify-apps-for-fashion" target="_blank">服装商店应用</a>，帮助时尚品牌创建个性化的购物体验，解决一些常见的信息显示问题，比如合身度和尺码等。</p>
<p>以下是海外的一些最佳服装销售应用：</p>
<ul>
<li><a href="https://apps.shopify.com/kiwi-sizing?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=206934729&amp;locale=zh-CN">Kiwi Size Chart &amp; Recommender</a></li>
<li><a href="https://apps.shopify.com/xo-gallery?locale=zh-CN">XO Gallery</a></li>
<li><a href="https://apps.shopify.com/loox?locale=zh-CN">Loox Product Reviews &amp; Photos</a></li>
</ul>
<p>你也可以考虑其他在线销售渠道，比如社交媒体。另外，集成你的<a href="/zh/facebook-instagram" target="_blank">Instagram和Facebook商店</a>有助于触及更广泛的目标受众。<a href="/zh/blog/etsy-and-shopify">E</a><a href="/zh/blog/etsy-and-shopify" target="_blank">t</a><a href="/zh/blog/etsy-and-shopify">sy</a>等电商平台也是销售服装系列的不错选择，因为平台上已经有现成的手工制品爱好者。</p>
<h4><strong>服装网店的重要页面设计</strong></h4>
<p>有些信息页面，是客户希望在网站上找到的，包括品牌<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">介绍页面</a>、联系页面、服装系列页面、<a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>和<a href="/zh/blog/120928069-how-to-create-faq-page" target="_blank">常见问题</a>。品牌建设对于服装企业来说非常重要，因此，你要把重点放在帮助访客了解你的品牌。</p>
<p>从主页开始，以一目了然的方式，呈现你的品牌美学和价值观。专门设置一个品牌介绍页面，有助于与潜在客户建立联系。</p>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/about-page-fashion-designer.jpg?v=1731585923" alt="莎拉网站上的“关于我们”页面" style="float: none;" loading="lazy">
<figcaption>莎拉网站上的“关于我们”页面。<em>Sarah Danofrio</em></figcaption>
</figure>
<h4><strong>服装摄影</strong></h4>
<p>选择合适的主题，能让照片更加出彩，因此，一定要选择专业的摄影服务。如果你的预算较少，那么买一个简单的照明工具包、一台数码单反相机（或智能手机），再学习一些拍摄技巧，也能拍摄出更专业的照片。同时，注意捕捉细节：布料质感、饰边和闭合处等。</p>
<figure style="text-align: center;"><img style="float: none;" alt="一个模特站着拍摄时装照片" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-5.jpg?v=1731586141" loading="lazy">
<figcaption><em>Sarah Donofrio</em></figcaption>
</figure>
<p>拍摄一些宣扬生活方式的照片，展示在网站的其他页面上，或是用于营销活动宣传，打印在宣传资料袋，或是收录到时装手册里。让模特穿上你的设计，展示衣服的立体裁剪工艺，同时提供一些穿衣搭配的技巧。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p>📷<strong>摄影指南：</strong></p>
<ul>
<li><a href="/zh/blog/clothing-photography" target="_blank">服装摄影攻略大全</a></li>
<li><a href="/zh/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone" target="_blank">怎样用手机拍产品照片</a></li>
<li><a href="/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" target="_blank">产品摄影：打造完美布景（2024）</a></li>
</ul>
</div>
<h3 id="12"><strong>12. 展开线上营销</strong></h3>
<p>线上品牌营销和促销，无论在哪个行业，都是最具挑战的任务。由于服装市场已趋于饱和，一个具有独特<a href="/zh/blog/value-proposition" target="_blank">价值主张</a>的品牌或许更有胜算。因此，把你的精力集中在理想客群上，而不是一掷千金，企图网罗大众。</p>
<p>刚开始创业时，你的预算有限，但还是有一些低成本的原创点子，能够抓住客户的注意力：</p>
<ul>
<li>
<strong>投资</strong><a href="/zh/blog/free-content-marketing-creation-tools" target="_blank"><strong>内容营销</strong></a>，优化视频或使用关键词为网站引流。</li>
<li>发布内容前，<strong>创建一份</strong><a href="/zh/blog/shopify-email" target="_blank"><strong>邮件列表</strong></a>。在社交平台上预告即将推出的服装系列，并以独家优惠的方式激励用户订阅资讯。</li>
<li>
<strong>出租服装</strong>，用于商业拍摄（例如：美容品牌），以换取更多的曝光和点赞。</li>
<li>
<strong>尝试</strong><a href="/zh/blog/instagram-influencer-marketing" target="_blank"><strong>网红营销</strong></a>，让抖音或Instagram的新晋网红来帮你宣传品牌。</li>
<li>
<strong>制定</strong><a href="/zh/blog/loyalty-program" target="_blank"><strong>忠诚度计划</strong></a><strong>或推荐奖励机制</strong>，让你的忠实客户帮你宣传品牌。</li>
<li>
<strong>与互补品牌合作</strong>，一起推广新系列，举办快闪活动，或进行联合促销。</li>
<li>
<strong>学习</strong><a href="/zh/blog/google-seo" target="_blank"><strong>搜索引擎优化</strong></a>，这能为你的服装店引来更多的流量。</li>
<li>
<strong>投放</strong><a href="/zh/blog/69319365-20-highly-effective-ways-to-promote-a-product" target="_blank"><strong>社交媒体广告</strong></a>，包括付费广告，让博主帮你推广帖子，或是有潜力爆火的有机内容。</li>
</ul>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<h3 id="13"><strong>13. 开线下零售店，发起快闪活动，或在市场销售</strong></h3>
<figure style="text-align: center;"><img style="float: none;" alt="一个女人在一家服装店从衣架上拿出一件衣服" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-retail.jpg?v=1731586487" loading="lazy">
<figcaption>作为一名服装设计师，你可能需要向零售商推销你的服装系列。<em>Pexels</em></figcaption>
</figure>
<p>莎拉入行11年后，才开始认真考虑开一家自己的零售精品店。但这并不是一个飞跃，而是她不懈努力的结果。在品牌不断发展时，她也通过当地市场深入了解她的客群，磨练她的推销能力，让更多人看见她的设计，并与业内人士建立关系。</p>
<p>在搬到波特兰后，莎拉又开展了为期三个月的快闪活动，进一步提升自己的零售能力，之后，她才开了第一家实体零售服装店。莎拉说：“我曾经一直害怕开店，因为开销太大，尤其是在多伦多，当时根本不可能实现。”</p>
<p>而在这个过程中，她意识到自己还需要帮手。她聘请了一名服装设计专业的学生来店里帮忙。她说：“当你开了一家店，创立了一个服装品牌后，你得像其他创业者一样，学会分配任务。我花了很长时间才明白这一点。我支付她工资，请她在店里工作，而我省下来得时间能创造更多价值。”</p>
<h4><strong>临时的服装零售空间</strong></h4>
<p>开实体店卖衣服，并不是说非得签下10年的店租。你也可以通过一些更经济实惠、不做承诺的方式进行销售：</p>
<ul>
<li>转租零售空间，开临时<a href="/zh/blog/pop-up-shop" target="_blank">快闪店</a>。</li>
<li>在零售空间的某个位置，或某个展示架前，举办迷你销售活动。</li>
<li>申请手工艺品、时装或设计师卖场上的摊位。</li>
<li>申请音乐节等活动上的供应商展位。</li>
</ul>
<p>然而，打理实体零售店使莎拉无暇顾及她最热爱的设计工作。她仍然通过网站把衣服卖给直客，但已将品牌的渠道重心转向批发。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">使用Shopify POS终端展开线下销售</p>
<p>Shopify POS是面对面销售的最简单方式。带着你的品牌旅行，在POS终端收付款、管理库存。哪里有客户，哪里就有你的卖场，可以是农贸市场、快闪活动、聚会、手工艺品展销会等等。</p>
<a class="marketing-button marketing-button--small" href="/pos?itcat=coreblog&amp;itterm=shopify-pos-cta" target="_blank">了解Shopify POS</a>
</div>
<h3 id="14"><strong>14. 向专业人士学习</strong></h3>
<figure style="text-align: center;"><img style="float: none;" alt="一个女人在桌边进行设计工作" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-drafting.jpg?v=1731586596" loading="lazy">
<figcaption>在快节奏的服装行业里，市场趋势瞬息万千。向业内领袖学习，了解他们如何打造成功的个人服装品牌。<em>Unsplash</em></figcaption>
</figure>
<p>《天桥骄子》的参赛经历让莎拉获益匪浅，让她对自身和行业，都有了更深的理解。</p>
<p>莎拉明白，在时尚圈子里，被动反应是一种优势，但她也知道，如果她有更多的回旋余地，她能做得更好。出于她过去的认识和经验，她很讶异其他选手竟然能在如此短的时间内，完成如此惊艳的作品。“对我来说，那样的节奏完全不现实，”她说，“很遗憾，没能将最好的作品展示在全国观众面前。”</p>
<p>此外，她也面临所有艺术家的噩梦：抨击者。在节目的第4集，她的泳装作品没能得到评委的青睐，她因此被淘汰出局。</p>
<p>这是一个教训：不是每个人都能成为你的客户。</p>
<p>然而，在节目播出期间，她惊喜地看到许多新粉丝发言支持她。她说：“这档节目教会我一个道理，各人有各人的审美，但总有一个人会喜欢你的设计。”</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight">
<p><strong>💡如何创建品牌：</strong></p>
<ul>
<li><a href="/zh/blog/how-to-build-a-brand" target="_blank">2024年启程：7步打造你的品牌</a></li>
<li><a href="/zh/blog/what-is-branding" target="_blank">品牌塑造：重要性及方法</a></li>
<li><a href="/zh/blog/brand-strategy" target="_blank">什么是品牌策略？2024年品牌策略指南</a></li>
</ul>
</div>
<h3><strong>设计你的个人服装系列</strong></h3>
<p>&nbsp;</p>
<figure style="text-align: center;"><img style="float: none;" alt="一个服装设计师在纸上勾勒设计草图" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-design.jpg?v=1731586961" loading="lazy">
<figcaption><em>Pexels</em></figcaption>
</figure>
<p>当你准备推出个人服装品牌，进入这个竞争残酷的行业搏杀，你要记住，除了品牌创意和个性外，你也要关注你的目标客群的需求。打造一个成功的服装品牌，你需要稳健的商业模式、独特的设计视角，以及对消费者和市场趋势的敏锐感知力。</p>
<p>莎拉的事业正蒸蒸日上，因为即使在最低谷时，她也没有放弃追逐梦想。让每一次的失败，都成为成长的转折点。有时候，转折伴随着风险，但莎拉说，这是成长的唯一途径。</p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<h2 id="">如何创立服装品牌——常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">创立个人服装品牌首先要做什么？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>所有的成功，都始于一个伟大的想法。当你决心踏上这段征程，面对你的潜在客群，你必须不断打磨你的创意，专注于品牌建设。锻炼自己，一步一步地铸造你的品牌。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">创立服装品牌是否需要许可证？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>你需要办理营业执照和其他一些许可文件，才能合法地创办和经营服装品牌。例如，你可能需要注册商标，申请开业登记，注册个体工商户等等，具体须参看当地相关政府部门的要求。你也可以考虑创办有限责任公司，购买商业保险。如果你计划自己开店，你还需提供房产证或租赁合同，进行税务登记等等。如果你要出口服装，通过网店直接将衣服卖到国外，你可以选择国际快递直邮，或将物流和报关等事项委托给第三方。</p>
<p>如果你要申请一个美国品牌，你可以找商标代理商帮你注册，需要填写商标注册表，准备销售链接，比如先建一个Shopify独立站，上传产品名称后，再使用Shopify的链接申请美标。商标代理商一般收费3000元人民币左右，必要时，你可能还需要支付一笔律师申诉费。完成商标注册15天后，你将收到商标受理书，也就是可以使用的TM标。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">创立服装品牌需要多少钱？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>创立服装品牌需要一些前期投资，具体金额取决于你所创办的企业类型。每个人的创业成本各不相同，但大体来说，创立服装品牌的费用主要包括原材料、人工、运输、租金和生产设备成本。</p>
<p>你还需要考虑支付方式、在线商店、网络营销和广告等方面的持续性成本。如果是从零开始创立一个服装品牌，自行设计、制作和生产服装，那么预计前期的投入至少要小几万。不过，如果选择按需打印的模式，启动的成本则低许多。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">想做个服装品牌，该起什么名字？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>给服装品牌取名或许很伤脑筋，但你可以从这几个角度思考。品牌名要能代表你的品牌形象，能引起目标市场的共鸣。莎拉·杜诺弗里欧把自己的名字用作品牌名。如果你的品牌故事能代表你的故事，用自己的姓名命名也是不错的选择。Shopify提供免费的公司<a href="/zh/tools/business-name-generator" target="_blank">名字生成器</a>，你可以用它来激发灵感。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">能否给批发服装贴上自己的品牌标签？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>只要不与批发商的政策相冲突，你可以给批发服装贴上你的品牌标签。这叫做贴<a href="/zh/blog/private-label" target="_blank">自有标签</a>或<a href="/zh/blog/white-label-products" target="_blank">白标</a>。简单来说，就是从供应商处批发服装，贴上自己的品牌标签，再冠以自己的品牌名，通过网店转售给客户。</p>
</div>
</div>
</div>
</div>
</div>
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data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/self-built-store" data-component-name="blog-popular-post-self-built-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">独立站助力品牌升级，引领商家出海新方向</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-a-clothing-line&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px 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disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/introduction-to-shopify" data-component-name="blog-popular-post-introduction-to-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Shopify 是什么？官方科普贴带你了解独立站明星之选</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold 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overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2014\":1989,\"_124\":2015,\"_2016\":2017,\"_2018\":2019,\"_2020\":491,\"_2021\":2022,\"_2706\":1977,\"_2707\":2708,\"_2724\":2725,\"_2783\":2784,\"_2832\":-7,\"_2833\":-7,\"_2834\":2835,\"_384\":2836,\"_2837\":2836,\"_2838\":892,\"_2839\":952,\"_2840\":2841,\"_2842\":2843,\"_2844\":952,\"_2845\":952,\"_1743\":1744,\"_2846\":2847,\"_2848\":-7,\"_2849\":2850,\"_2960\":2961,\"_1969\":2962,\"_2963\":1953,\"_2964\":2965,\"_4868\":-7,\"_1004\":4869},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2006\":1977,\"_2007\":1979,\"_2008\":952,\"_2009\":-7,\"_2010\":-7,\"_2011\":2012,\"_2013\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1953},\"ArticleAuthor\",\"YIN Zi\",\"avatarUrl\",\"https://www.gravatar.com/avatar/7e7956a68c4799e9326068eb50f239f5?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/559451766806\",\"handle\",\"how-to-start-a-clothing-line\",\"2025年如何创立服装品牌：14步教程\",\"publishedAt\",\"2024-11-14T00:30:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20a_20clothing_20brand.png?v=1727209235\",\"altText\",\"两件时髦上装漂浮在渐变粉色背景上\",\"width\",1024,\"height\",433,\"tags\",[1986],\"选品攻略\",\"\u003cp\u003e要想创立一个成功的服装品牌，仅有设计才能是远远不够的。虽然已经掌握了样板分级、缝纫和悬垂设计，这些技能也很可能是引领下一季流行趋势的关键，但要掌握时装的商业运作则需要另一套不同的技能。\u003c/p\u003e\\n\u003cp\u003e莎拉·杜诺弗里欧（\u003ca href=\\\"https://www.sarahdonofrio.com/shop\\\"\u003eSarah Donofrio\u003c/a\u003e）是一名成功的服装设计师兼企业家。通过二十年的工作经历，她深知，要成功经营服装公司，必须在创造力和商业头脑之间把握好平衡。\u003c/p\u003e\\n\u003cp\u003e本文将指导新手从零开始创立服装品牌，涵盖教育、设计、生产和营销等方面，并分享来自经验丰富的从业者的\u003ca href=\\\"/zh/sell/clothes\\\" target=\\\"_blank\\\"\u003e销售服装\u003c/a\u003e技巧。\u003c/p\u003e\\n\u003ch2 id=\\\"\\\"\u003e如何创立服装品牌：14步教程\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e磨练你的服装设计技能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e制定服装品牌商业计划\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e紧跟时尚潮流\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e打造有影响力的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e设计和发展服装品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e采购或设计面料\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e服装生产与制造\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e制定定价和库存策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e根据季节潮流策划时装系列\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e将服装系列推销给零售商\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e开一家线上服装店\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e展开线上营销\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e开线下零售店，发起快闪活动，或在市场销售\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e向专业人士学习\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003col\u003e\u003c/ol\u003e\\n\u003cp\u003e莎拉在两个国家生活和工作过，她的经验涉及设计、生产、教育和实体店零售。2016年，她作为参赛者，站到了《天桥骄子》（Project Runway）第15季的秀场上。\u003c/p\u003e\\n\u003cp\u003e一战成名后，莎拉推出了个人服装系列和线上商店。她接连斩获多项大奖，被多家媒体报道，她的设计作品也在众多零售店一一亮相。她的成功秘诀是什么？践行以下12个步骤，你也能创立属于你的服装品牌。\u003c/p\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 磨练你的服装设计技能\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一张时装绘画装框图靠在墙边，边上有一棵绿植\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-6_aab341f7-73b1-4e0d-b84c-41797db7036b.jpg?v=1731583664\\\"\u003e\\n\u003cfigcaption\u003e呈现与众不同的风格，让你的品牌从拥挤的市场中脱颖而出。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你可能想不到，像薇薇安·韦斯特伍德（Vivienne Westwood）和达珀·丹（Dapper Dan）这样的顶级设计师，竟然都是自学成才。他们的事业起步于互联网普及之前。而如今，只要搜一搜YouTube或抖音上的视频，你就能学会给自己裁剪一件T恤。\u003c/p\u003e\\n\u003cp\u003e即使你没读过服装设计，也能创立个人服装品牌，但专业教育，无论是在课堂上，还是在网络上，都能让你受益匪浅：你可以通过课程了解最新的行业标准，建立人脉关系，获取学习资料和设备，从专业人士的反馈建议中得到启发。\u003c/p\u003e\\n\u003cp\u003e莎拉在课堂上学了基本功，但她的大部分行业知识其实是来自企业零售工作。“我为自己工作，”她说，“但我认为积累经验很重要。”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e莎拉·杜诺弗里欧，服装设计师兼企业家\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e莎拉建议初入行者，在头几年的时间里，多向其他品牌和设计师学习。“经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服，”她说，“我认为我需要时间成长，寻求建议，积累经验。”\u003c/p\u003e\\n\u003cp\u003e许多院校都设有服装设计和创业课程。例如，位于纽约的\u003ca href=\\\"http://www.newschool.edu/parsons/\\\"\u003e帕森斯设计学院\u003c/a\u003e和英国的\u003ca href=\\\"http://www.arts.ac.uk/csm/\\\"\u003e中央圣马丁学院\u003c/a\u003e，这些学校的服装设计专业在全球负有盛名。\u003c/p\u003e\\n\u003cp\u003e市场上有越来越多的这类时装行业课程。你可去了解成人学校是否提供相关课程，无论是线上课程，还是业余学习，都可以带你入门。你也可以考虑在\u003ca href=\\\"https://www.masterclass.com/classes/marc-jacobs-teaches-fashion-design\\\"\u003eMasterClass\u003c/a\u003e、\u003ca href=\\\"https://makersrow.com/academy\\\"\u003eMaker’s Row Academy\u003c/a\u003e，\u003ca href=\\\"https://www.udemy.com/?persist_locale=\u0026amp;locale=zh_CN\\\"\u003eUdemy\u003c/a\u003e、甚至\u003ca href=\\\"https://www.bilibili.com/\\\"\u003e哔哩哔哩\u003c/a\u003e等网站上自学。\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 制定服装品牌商业计划\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人坐在办公桌前看向右边\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-fashion-business.jpg?v=1731583942\\\"\u003e\\n\u003cfigcaption\u003e你需要制定服装品牌商业计划，概述你的目标市场、品牌定位和销售策略等，以吸引投资者。\u003cem\u003eRon Rach/Pexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e创立服装品牌与创办其他企业一样，需要考虑很多问题。创业需要多少成本？为什么要为你的初创公司融资？涉及法律、财务、生产和销售等方面，你需要哪些外部的帮助？\u003c/p\u003e\\n\u003cp\u003e从哪里开始？如何生产服装？让我们在本文中一探究竟。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e时尚品牌商业模式\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于那些从零开始打造个人服装系列的设计师，现在，你必须决定你要经营哪一类的业务，确定前期投入的时间、精力和资金。\u003c/p\u003e\\n\u003cp\u003e以下列举几种\u003ca href=\\\"/zh/blog/business-model\\\" target=\\\"_blank\\\"\u003e商业模式\u003c/a\u003e：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e手工制作：\u003c/strong\u003e通过\u003ca href=\\\"/zh/start\\\" target=\\\"_blank\\\"\u003e个人网站\u003c/a\u003e、快闪活动、线上或线下市场，直接将手工制作的服装销售给客户。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与制造商合作：\u003c/strong\u003e由制造商生产服装系列和单品，再将产品批发给零售商。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按需打印：\u003c/strong\u003e设计重复的图案或图形，\u003ca href=\\\"/zh/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e按需打印\u003c/a\u003e在纯色T恤衫等衣服上，通过个人网店销售。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e选择企业类型和结构\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e商业计划书是确定企业正式结构的依据。你可选择以独资企业、公司或介于两者之间的形式经营。\u003c/p\u003e\\n\u003cp\u003e如果你决定专注于可持续发展的商业运营，以符合道德规范的方式生产服装，你还可以考虑成立B型公司（Certified B Corporation certificate）*。这一称号向有意识的消费者表明，你的服装企业致力于可持续发展。\u003c/p\u003e\\n\u003cp\u003e（注*：B Corp. 又称Benefit Corporation，是指商业企业生产对社会福利和环境保护等方面有益的产品或服务, 同时又对旗下员工有额外福利待遇。）\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制作服装系列的成本是多少？\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e当你的创业构思初具雏形，准备开始生产服装时，你可以一边设计，一边制作。自掏资金，用最少的资源启动项目。独立设计和缝制定制服装，意味着你不需要担心库存问题。然而，在前期阶段，你需要投资设备，购买大量的布料，才能实现成本效益。其他费用还包括材料\u003ca href=\\\"/shipping\\\" target=\\\"_blank\\\"\u003e运输费\u003c/a\u003e、网站建设费和营销费用等。\u003c/p\u003e\\n\u003cp\u003e如果你计划与制造商合作，按批次生产服装，那么你需要预付更多的资金，才能满足最低的生产要求。因此，你需要制定一份全面的商业计划，核算成本，确定需要投入的资金。\u003c/p\u003e\\n\u003cp\u003e最后，无论你选择什么样的商业模式，在中国预计前期至少都要投资小几万，在美国则是几千美元。“制作服装，你不仅要计算布料、纽扣和人工成本，”莎拉说，“你还需要支付运费、供暖费和房租。”\u003c/p\u003e\\n\u003cp\u003e要想获得启动资金，可以寻求\u003ca href=\\\"/zh/blog/startup-business-loans\\\" target=\\\"_blank\\\"\u003e商业贷款\u003c/a\u003e或产品\u003ca href=\\\"/zh/blog/crowdfunding\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e。如果你想做真正零投资的在线服装生意，可以考虑\u003ca href=\\\"/zh/blog/dropshipping-clothing-suppliers\\\" target=\\\"_blank\\\"\u003e服装代发货\u003c/a\u003e或经营寄售商店。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定财务计划 \u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e投资者或银行在考察你的商业模式时，会希望看到一份深思熟虑的\u003ca href=\\\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\" target=\\\"_blank\\\"\u003e财务计划\u003c/a\u003e。服装生产商业计划的这一部分应详细说明你将如何制定预算、\u003ca href=\\\"https://www.shopify.com/zh/blog/cash-flow-management\\\"\u003e管理现金流\u003c/a\u003e和跟踪支出。它还应展示清晰的盈利路径。\u003c/p\u003e\\n\u003cp\u003e在为自己的服装企业撰写计划时，可尝试使用\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划模板\u003c/a\u003e来完成关键部分。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e💡\u003cstrong\u003e有用资源：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-proposal\\\" target=\\\"_blank\\\"\u003e如何撰写商业计划书：简单模板\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划书怎么写？2024年小企业必备（附免费范例）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-plan-examples\\\" target=\\\"_blank\\\"\u003e9个精选商业计划书案例，创业必备（2024）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 紧跟时尚潮流\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-pattern-design.jpg?v=1731584220\\\" alt=\\\"一个女人穿着一件有花纹图案的衬衫\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e莎拉一直密切关注着市场潮流趋势，并且只将与品牌契合的潮流因素融入她的设计。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉在经年的品牌经营中学到，观察潮流趋势极其重要，但她认为保持专注同样很重要。磨练你的实力，忠于你的直觉。\u003c/p\u003e\\n\u003cp\u003e“难处在于发现自己的长处，并专注于这一领域。”莎拉说。\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e我对潮流的直觉一直很准，但关键在于如何转化。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e萨拉·杜诺弗里欧\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e尽管莎拉每年的系列设计都能保持一致性，每件作品都带有她独一无二的印记，但莎拉始终关注着潮流趋势。她说，关键在于将流行因素完美地融入你的品牌，向其中注入个性，让它们适合你的客户。\u003c/p\u003e\\n\u003cp\u003e“我对潮流的直觉一直很准，”莎拉说，“但关键在于如何转化。”莎拉在企业工作时，曾参与过大码服装的设计。她说，在转化潮流因素时，你要考虑大码顾客的需求。\u003c/p\u003e\\n\u003cp\u003e莎拉坚持发挥自己的强项，同时也将时尚界和周围世界的动态因素，融入到系列开发中。“以运动服饰为例，”她说，“我不设计紧身衣，也不设计运动文胸，但这种凉爽的织物搭配紧身衣会很好看。我就是这样结合潮流因素的。”\u003c/p\u003e\\n\u003cp\u003e寻找创意灵感，可以阅读时尚刊物，关注时尚达人，订阅时尚资讯和播客，让自己时刻保持灵感活跃状态，并抢在潮流出现之前抓住它们。\u003c/p\u003e\\n\u003cp\u003e时装的世界纷纷闹闹，你的出发点在哪？或许你可以探索\u003ca href=\\\"/zh/blog/niche-markets\\\" target=\\\"_blank\\\"\u003e小众市场\u003c/a\u003e，尝试\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e填补行业空白\u003c/a\u003e，比如以下这些成功的创业者：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设计师莉安娜（Leanne Mai-ly Hilgart）\u003c/strong\u003e发现市场上缺少动物友好的服装品牌，于是创立了纯素冬装品牌\u003ca href=\\\"https://www.shopify.com/blog/119882245-the-vegan-who-shook-up-fashion\\\"\u003eVaute Couture\u003c/a\u003e。虽然Vaute之后倒闭了，但莉安娜的新品牌Humans We Love承继了同样的理念。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e卡米尔·纽曼（Camille Newman）\u003c/strong\u003e\u003ca href=\\\"/blog/206450377-shopify-capital-case-study\\\" target=\\\"_blank\\\"\u003e进军大码服装市场\u003c/a\u003e，创立品牌Body by Love（原“Pop Up Plus”）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e塔琳·博林吉耶里（Taryn Rodighiero）\u003c/strong\u003e也设计泳装，但她专注于\u003ca href=\\\"/blog/overdraft-kaikini-financial-struggle\\\" target=\\\"_blank\\\"\u003e定制泳装\u003c/a\u003e，根据每位顾客的需求量身定制。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 打造有影响力的品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ig-2_87053761-2dff-4234-bfd6-7707ac6fef50.jpg?v=1731584512\\\" alt=\\\"Instagram图格：时尚服饰图片\\\" class=\\\"block block--bordered\\\"\u003e\\n\u003cfigcaption\u003e莎拉的社交媒体内容、网店设计和服装设计，都贯穿着她的品牌特点。\u003cem\u003eSarah Donofrio/Instagram\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你的品牌并不仅仅是商标或名字。打造个人时尚品牌，是将你的价值观、使命、主张和故事，从抽象化为具象的一个过程。\u003c/p\u003e\\n\u003cp\u003e创建一份\u003ca href=\\\"/zh/blog/brand-guidelines\\\" target=\\\"_blank\\\"\u003e品牌指南\u003c/a\u003e，随着品牌的发展，它能在你制定业务和品牌决策时，为你提供参考。指南应明确品牌的视觉引导、\u003ca href=\\\"/zh/blog/homepage-design\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e和营销方向，确定是与零售商合作，还是雇佣员工。\u003c/p\u003e\\n\u003cp\u003e在社交媒体上，围绕品牌打造一种生活方式：分享你的灵感和创作过程，宣扬你的个性，讲述你的故事，精心编辑你要发布的每一条内容。\u003c/p\u003e\\n\u003cp\u003e“社交媒体营销的关键在于一致性，”莎拉说，“必须每天发帖，内容也必须有趣。”莎拉在社交媒体上发布的内容涉及旅行、灵感、新作预告，以及账号的一些有意思的数据统计。\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 设计和发展服装品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-1_3c7044d9-bd4f-4f47-a477-8f783758ba4b.jpg?v=1731584755\\\" alt=\\\"时尚绘图，三个模特\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e从印花到单品，品牌的每一个元素都由莎拉设计，每项设计都从草图开始。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉提倡把速写本作为最重要的设计工具之一。“我到哪儿都带着速写本，”她说，“当我画草图时，我常常会惊喜地发现，哦，这幅小画可以做成重复的图案。”\u003c/p\u003e\\n\u003cp\u003e作为《天桥骄子》的参赛者，根据比赛规则，莎拉不能随身携带速写本。“这真的让我不知所措。”她说。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"时尚水彩绘图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-drawing_b2e177e7-405f-4304-82c4-dd7214135a46.jpg?v=1731584869\\\"\u003e\\n\u003cfigcaption\u003e莎拉在打造个人服装系列的过程中，形成别具一格的绘图风格，与她的目标市场产生了共鸣。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉的服装设计秘诀：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e随手涂鸦：\u003c/strong\u003e涂鸦是迈向精致设计的第一步。莎拉的每一个想法都诞生于纸张，完善于Illustrator等软件工具。“我的笔记本上满是涂鸦，但我也使用新技术。”她说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e手工制作样品：\u003c/strong\u003e亲自制作样品，这样在与制造商协商合作时，你就能明白需要为批量生产做哪些准备。如果熟悉流程，还能适当讨价还价。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e专注于提升创造力：\u003c/strong\u003e如果生产或其他商业问题，是你开发服装系列的阻碍，那么你就该考虑外包了。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 采购或设计面料\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e莎拉说，面料采购与人脉有很大关系。积极结交其他从业者，有助于获得织物代理商、批发商和纺织厂的联系方式。当莎拉住在多伦多时，她了解当地的面料市场，并通过代理商从日本采购面料。\u003c/p\u003e\\n\u003cp\u003e然而，即使这样也遇到了不少困难。她说：“加拿大的设计师都在使用同一家代理商，所有的本地服装品牌都使用同样的面料。”\u003c/p\u003e\\n\u003cp\u003e网购全球面料越来越容易，但同时，莎拉也发现，尽管她有许多人脉，她还是很难买到一些独特的印花材料。她的解决方案：自己设计印花。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人头戴眼罩，举着一本笔记本\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-sleep-mask_3d019354-14c7-48bf-a916-fb04cc3078c7.jpg?v=1731584978\\\"\u003e\\n\u003cfigcaption\u003e既然本地设计师都采用千篇一律的印花，那不如自己来为品牌创作与众不同的印花。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e“2005年，我从服装设计学院毕业，当时还不能上网从\u003ca href=\\\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\" target=\\\"_blank\\\"\u003e阿里巴巴\u003c/a\u003e采购面料。现在，很多我认识的人都从阿里巴巴买，”莎拉说，“于是我开始提升自己设计织物的能力。”\u003c/p\u003e\\n\u003cp\u003e对于刚起步的人来说，代理商或许能帮上不少忙，但莎拉建议设计师们建立自己的人脉网络，加入设计师社区，参加本地创业孵化平台举办的聚会，小组交流会，与线上社区的成员会面，或者参加线上的时装圈社交活动。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 服装生产与制造\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-production.jpg?v=1731585099\\\" alt=\\\"一些服装纸样和衣服挂在杆上\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e这个行业内有许多方法可以让你的设计变为现实，其中包括独自设计和缝制衣服。\u003cem\u003eKsenia Chernaya/Pexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e在创业初期，你的产能可能有限，还不至于请外援，但随着业务规模扩大，与制造商合作能让你腾出更多的时间，从事其他方面的设计和业务工作。\u003c/p\u003e\\n\u003cp\u003e除非你制作独一无二的手工产品，否则有以下几种方法可生产你的设计：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e雇佣员工或自由职业者缝制，但设备仍为内部所有（小工作室）\u003c/li\u003e\\n\u003cli\u003e使用商业生产设施（自有、共享或租赁）缝制\u003c/li\u003e\\n\u003cli\u003e外包给工厂，你仍有一定的监督权（比如Maker’s Row和MFG）\u003c/li\u003e\\n\u003cli\u003e海外工厂生产（全权委托）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e内部生产\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e安德里安·芭蒂科夫（Adrienne Butikofer）是\u003ca href=\\\"https://okayok.ca/\\\"\u003eOKAYOK\u003c/a\u003e品牌的创始人。业务扩张时，她选择招聘员工进行生产。同时，她将染色工作外包给另一家工厂。密歇根州服装品牌\u003ca href=\\\"https://www.shopify.com/blog/detroit-founder-stories\\\"\u003eDetroit Denim\u003c/a\u003e选择自建工厂生产服装，以便创始人控制整个生产流程和规模。\u003c/p\u003e\\n\u003cp\u003e如果你是居家创业，你要确保工作室布局合理，能让你自由地穿梭在机器之间，同时还要有充足的存储空间，选择符合人体工学的办公设施，把它变成一个能够激发你持续创作的空间。如果你需要更大的空间，也可以在联合办公空间、创业孵化平台，或共享工作室工作。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"同一个模特两种扮相\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-1_ca28f3dd-0882-4ac7-a24a-69f466554e0e.jpg?v=1731585244\\\"\u003e\\n\u003cfigcaption\u003e莎拉先是开发小型服装系列，以检验市场的反应，在收到不错的反馈后，才创立自己的个人服装品牌。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch4\u003e\u003cstrong\u003e与服装制造商合作\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e起初，莎拉的服装系列多由她亲手制作，但随着业务发展，她开始将一些任务外包给当地的裁缝。现今，她与工厂合作，好让自己有更多的时间专注在品牌建设上，开发新系列，扩大批发渠道。\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e美国本土制造的成本显然更高，但我认为这是值得的。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e莎拉·杜诺弗里欧\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e莎拉重视并密切监督整个生产过程。她认为她的顾客更希望购买本地生产的服装，倾向于从伦理角度看待生产活动，而这足以让他们支付更高的价格。“美国本土制造的成本显然更高，但我认为这是值得的，”她说，“我认为保持透明是一个加分项。”\u003c/p\u003e\\n\u003cp\u003e在企业的工作经验告诉她，不能把所有的鸡蛋放在同一个篮子里。因此，她权衡每家工厂的优缺点，并将考察收获整理到一个数据库中。她说：“大企业的工厂各有用途，可能其中一家的针织衫做得更好，另一家的裤子做得更好。”\u003c/p\u003e\\n\u003cp\u003e总而言之，当你安排生产，\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e选择制造商\u003c/a\u003e时，你需要回答这几个问题：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你需要的产量有多大？\u003c/li\u003e\\n\u003cli\u003e“本土制造”对你来说重要吗？\u003c/li\u003e\\n\u003cli\u003e你更在意生产中的伦理问题，还是成本控制？\u003c/li\u003e\\n\u003cli\u003e你将参与全部的生产流程，还是部分？\u003c/li\u003e\\n\u003cli\u003e你是否计划扩大规模？ \u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e质量控制\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于莎拉来说，密切监控生产过程是关键。她认为，在审查当地工厂时，参观每一家工厂以了解他们的做法非常重要。她最初会要求工厂提供样品，以检查他们的工艺。在与工厂合作时，对作品进行抽查，并在产品到达时和发货前仔细检查，这将有助于减少退货，并保持你在质量方面的良好声誉。\u003c/p\u003e\\n\u003cp\u003e📕更多阅读：\u003ca href=\\\"/zh/blog/what-is-manufacturing-definition\\\" target=\\\"_blank\\\"\u003e什么是制造业：定义、示例、类型和指南\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 制定定价和库存策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e经营服装业务也不得不做一些不那么具有创造力的工作，你需要制定一些策略有序操作办公事宜，这包括制定定价策略和库存管理方法。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e为服装系列定价\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e服装产品的定价与任何销售产品的定价都是一样的。你需要考虑生产、营销和运输产品的成本（固定成本和可变成本），以及经营业务的管理费用。此外，还要关注市场，看看消费者愿意为你这样的品牌支付多少钱。\u003ca href=\\\"/zh/blog/competitive-analysis\\\" target=\\\"_blank\\\"\u003e竞争分析\u003c/a\u003e将帮助你制定符合市场的定价策略。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装企业的库存\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于任何企业来说，管理库存都是一个微妙的过程。服装不会像易腐烂产品那样变质，但流行趋势却瞬息万变。利用数据了解哪些产品畅销，哪些产品滞销，并据此调整生产和设计周期。这样，就不会出现库存滞销的情况。\u003c/p\u003e\\n\u003cp\u003e如果你自己管发货，则应建立一个库存系统，使服装免受日晒和潮湿的影响，并以易于查找的方式进行整理。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 根据季节潮流策划时装系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e时尚行业以季节为周期（春夏和秋冬），需要提前为每一季做好准备，甚至提前一年以上着手开发全新的服装系列。\u003c/p\u003e\\n\u003cp\u003e莎拉说：“以前在公司时，我们要提前两年开发新系列。大公司的设计速度往往更快，他们做了大量的趋势研究。”不过，由于团队小，资源少，像莎拉这样的独立设计师，他们的工作排程往往更接近于交付日。\u003c/p\u003e\\n\u003cp\u003e莎拉认为，设计开发的周期和交货期限，是取决于你的客户和上市策略。她建议至少提前6-8个月的时间为下一季的时装系列做好准备。如果你是卖给批发商，那么往往需要在时装周前的一个月，让买家看到你的作品。\u003c/p\u003e\\n\u003cp\u003e从交货日期往前推算，确定你的设计和生产排程。把重要的全球时尚活动日期添加到日历上，比如纽约时装周等，以设定你的交付目标。\u003c/p\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003cblockquote class=\\\"instagram-media\\\" data-instgrm-captioned=\\\"\\\" data-instgrm-permalink=\\\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" data-instgrm-version=\\\"14\\\" style=\\\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\\"\u003e\\n\u003cdiv style=\\\"padding: 16px;\\\"\u003e\\n\u003ca href=\\\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" style=\\\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\\\" target=\\\"_blank\\\"\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; align-items: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 19% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\\"\u003e\u003csvg width=\\\"50px\\\" height=\\\"50px\\\" viewbox=\\\"0 0 60 60\\\" version=\\\"1.1\\\" xmlns=\\\"https://www.w3.org/2000/svg\\\" xmlns:xlink=\\\"https://www.w3.org/1999/xlink\\\"\u003e\u003cg stroke=\\\"none\\\" stroke-width=\\\"1\\\" fill=\\\"none\\\" fill-rule=\\\"evenodd\\\"\u003e\u003cg transform=\\\"translate(-511.000000, -20.000000)\\\" fill=\\\"#000000\\\"\u003e\u003cg\u003e\u003cpath d=\\\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"padding-top: 8px;\\\"\u003e\\n\u003cdiv style=\\\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\\"\u003eView this post on Instagram\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 12.5% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\\"\u003e\\n\u003cdiv\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: 8px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: auto;\\\"\u003e\\n\u003cdiv style=\\\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/a\u003e\\n\u003cp style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\\"\u003e\u003ca href=\\\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\\" target=\\\"_blank\\\"\u003eA post shared by Sarah Donofrio (@sarah_donofrio_world)\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/blockquote\u003e\\n\u003cscript async=\\\"\\\" src=\\\"//www.instagram.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e四季时装系列\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e季节并不能决定所有的系列该怎么设计。“当我设计出精美的印花图案时，我总是会想，这个图案我只用一季。我只有6月的展示时间。”莎拉说。因此，她便想设计出四季通用的印花。\u003c/p\u003e\\n\u003cp\u003e虽然产品开发一直是时尚品牌的关注焦点，但品牌的标志性产品，或核心畅销单品，很可能会在你的系列中保留多年。基础款服装品牌尤其是如此，诸如“纯棉T恤”之类的经典款式只会偶尔更新颜色。例如，基础款品牌\u003ca href=\\\"https://www.shopify.com/blog/overdraft-kotn-founder\\\"\u003eKOTN\u003c/a\u003e，坚持精良做工和可持续发展理念，主打的T恤与季节性服饰一起销售。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e10. 将服装系列推销给零售商\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-business-plan.jpg?v=1731585482\\\" alt=\\\"一个女人在桌边在电脑上打字\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在莎拉的个人品牌成立之初，批发是她的重要收入来源。而且，在尝试开设零售店，打通其他销售渠道后，她又重回批发策略。\u003c/p\u003e\\n\u003cp\u003e在服装行业，通过其他零售商销售的方式主要有两种：\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寄售\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这是个双赢选项，你可以把你的设计陈列在商店里，而零售商也不需要承担任何风险。不足之处是只有在商品售出后，你才能收到货款。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e批发\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e零售商以批发价（低于零售价）预先购买一批服装。零售商承担的风险较大，所以，你不妨先尝试寄售的方式，以证明你的设计能够征服市场。\u003c/p\u003e\\n\u003cp\u003e莎拉说：“对于商店来说，代售一整个服装系列，比批发一两件单品要容易得多，因为他们不会有任何损失。”\u003c/p\u003e\\n\u003cp\u003e与买家接洽是个棘手的过程，而莎拉既做过买家，也做过卖家。从买家的角度看问题，更能针对性地推销商品，这让她很快站稳脚跟。\u003c/p\u003e\\n\u003cp\u003e莎拉说，你一定要做好准备。她说：“我第一次推销个人服装系列时，我问自己‘买衣服的人会问我什么？’你不能只有漂亮的衣服，你必须了解每一个细节。”\u003c/p\u003e\\n\u003cp\u003e在莎拉刚起步时，她选择“走街串巷”，兜售自己的商品。她提倡面对面地交流，但她并不建议对潜在客户埋伏突击。她说，起步是缓慢的。你要向对方介绍自己，递上明信片或产品目录，并试着预约未来的会面。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 开一家线上服装店\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ecommerce.png_format_webp_v_1693937093.jpg?v=1731585534\\\" alt=\\\"三个女模特展示上装和裙子\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e专业的\u003ca href=\\\"/zh/online\\\" target=\\\"_blank\\\"\u003e在线商店\u003c/a\u003e可以实现两个目的：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e 直接向潜在客户销售商品\u003c/li\u003e\\n\u003cli\u003e 作为一本赏心悦目的时装手册，分享给买家和媒体\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e创建你的在线商店\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e即使你不懂平面设计或编程，你也能轻松在Shopify上开店。选择一个\u003ca href=\\\"https://themes.shopify.com?itcat=blog\u0026amp;itterm=206934729\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify模板\u003c/a\u003e，用于展示照片，自定义商标、颜色等设计元素，再添加你的商品。我们建议你使用专为时尚品牌设计的主题，如\u003ca href=\\\"https://themes.shopify.com/themes/broadcast/styles/modern?itcat=blog\u0026amp;itterm=206934729\\\"\u003e“广播”（Broadcast）\u003c/a\u003e或\u003ca href=\\\"https://themes.shopify.com/themes/pipeline/styles/bright\\\"\u003e“管道”（Pipeline）\u003c/a\u003e，或“\u003ca href=\\\"https://themes.shopify.com/themes/colorblock/styles/default\\\" target=\\\"_blank\\\"\u003e色块\u003c/a\u003e”（\u003ca href=\\\"https://themes.shopify.com/themes/colorblock/styles/default\\\" target=\\\"_blank\\\"\u003eColorblock\u003c/a\u003e）等免费模板。\u003c/p\u003e\\n\u003cp\u003e你的商品页面需要呈现丰富的信息，不能遗漏一些细节之处，比如衣服的合身度、手感和垂感等。Shopify应用商店中有许多\u003ca href=\\\"/blog/206072649-shopify-apps-for-fashion\\\" target=\\\"_blank\\\"\u003e服装商店应用\u003c/a\u003e，帮助时尚品牌创建个性化的购物体验，解决一些常见的信息显示问题，比如合身度和尺码等。\u003c/p\u003e\\n\u003cp\u003e以下是海外的一些最佳服装销售应用：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/kiwi-sizing?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=206934729\u0026amp;locale=zh-CN\\\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/xo-gallery?locale=zh-CN\\\"\u003eXO Gallery\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/loox?locale=zh-CN\\\"\u003eLoox Product Reviews \u0026amp; Photos\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你也可以考虑其他在线销售渠道，比如社交媒体。另外，集成你的\u003ca href=\\\"/zh/facebook-instagram\\\" target=\\\"_blank\\\"\u003eInstagram和Facebook商店\u003c/a\u003e有助于触及更广泛的目标受众。\u003ca href=\\\"https://www.shopify.com/zh/blog/etsy-and-shopify\\\"\u003eE\u003c/a\u003e\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\" target=\\\"_blank\\\"\u003et\u003c/a\u003e\u003ca href=\\\"https://www.shopify.com/zh/blog/etsy-and-shopify\\\"\u003esy\u003c/a\u003e等电商平台也是销售服装系列的不错选择，因为平台上已经有现成的手工制品爱好者。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装网店的重要页面设计\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有些信息页面，是客户希望在网站上找到的，包括品牌\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e介绍页面\u003c/a\u003e、联系页面、服装系列页面、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题\u003c/a\u003e。品牌建设对于服装企业来说非常重要，因此，你要把重点放在帮助访客了解你的品牌。\u003c/p\u003e\\n\u003cp\u003e从主页开始，以一目了然的方式，呈现你的品牌美学和价值观。专门设置一个品牌介绍页面，有助于与潜在客户建立联系。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/about-page-fashion-designer.jpg?v=1731585923\\\" alt=\\\"莎拉网站上的“关于我们”页面\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e莎拉网站上的“关于我们”页面。\u003cem\u003eSarah Danofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装摄影\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e选择合适的主题，能让照片更加出彩，因此，一定要选择专业的摄影服务。如果你的预算较少，那么买一个简单的照明工具包、一台数码单反相机（或智能手机），再学习一些拍摄技巧，也能拍摄出更专业的照片。同时，注意捕捉细节：布料质感、饰边和闭合处等。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个模特站着拍摄时装照片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-5.jpg?v=1731586141\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e拍摄一些宣扬生活方式的照片，展示在网站的其他页面上，或是用于营销活动宣传，打印在宣传资料袋，或是收录到时装手册里。让模特穿上你的设计，展示衣服的立体裁剪工艺，同时提供一些穿衣搭配的技巧。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e📷\u003cstrong\u003e摄影指南：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/clothing-photography\\\" target=\\\"_blank\\\"\u003e服装摄影攻略大全\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\\\" target=\\\"_blank\\\"\u003e怎样用手机拍产品照片\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e产品摄影：打造完美布景（2024）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e12. 展开线上营销\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e线上品牌营销和促销，无论在哪个行业，都是最具挑战的任务。由于服装市场已趋于饱和，一个具有独特\u003ca href=\\\"/zh/blog/value-proposition\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e的品牌或许更有胜算。因此，把你的精力集中在理想客群上，而不是一掷千金，企图网罗大众。\u003c/p\u003e\\n\u003cp\u003e刚开始创业时，你的预算有限，但还是有一些低成本的原创点子，能够抓住客户的注意力：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投资\u003c/strong\u003e\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e内容营销\u003c/strong\u003e\u003c/a\u003e，优化视频或使用关键词为网站引流。\u003c/li\u003e\\n\u003cli\u003e发布内容前，\u003cstrong\u003e创建一份\u003c/strong\u003e\u003ca href=\\\"/zh/blog/shopify-email\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e邮件列表\u003c/strong\u003e\u003c/a\u003e。在社交平台上预告即将推出的服装系列，并以独家优惠的方式激励用户订阅资讯。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e出租服装\u003c/strong\u003e，用于商业拍摄（例如：美容品牌），以换取更多的曝光和点赞。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e尝试\u003c/strong\u003e\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e网红营销\u003c/strong\u003e\u003c/a\u003e，让抖音或Instagram的新晋网红来帮你宣传品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e制定\u003c/strong\u003e\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e忠诚度计划\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e或推荐奖励机制\u003c/strong\u003e，让你的忠实客户帮你宣传品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与互补品牌合作\u003c/strong\u003e，一起推广新系列，举办快闪活动，或进行联合促销。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e学习\u003c/strong\u003e\u003ca href=\\\"/zh/blog/google-seo\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e搜索引擎优化\u003c/strong\u003e\u003c/a\u003e，这能为你的服装店引来更多的流量。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投放\u003c/strong\u003e\u003ca href=\\\"/zh/blog/69319365-20-highly-effective-ways-to-promote-a-product\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e社交媒体广告\u003c/strong\u003e\u003c/a\u003e，包括付费广告，让博主帮你推广帖子，或是有潜力爆火的有机内容。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003cblockquote style=\\\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\\" data-instgrm-version=\\\"14\\\" data-instgrm-permalink=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" data-instgrm-captioned=\\\"\\\" class=\\\"instagram-media\\\"\u003e\\n\u003cdiv style=\\\"padding: 16px;\\\"\u003e\\n\u003ca style=\\\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\\\" href=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\"\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; align-items: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 19% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\\"\u003e\u003csvg xmlns:xlink=\\\"https://www.w3.org/1999/xlink\\\" xmlns=\\\"https://www.w3.org/2000/svg\\\" version=\\\"1.1\\\" viewbox=\\\"0 0 60 60\\\" height=\\\"50px\\\" width=\\\"50px\\\"\u003e\u003cg fill-rule=\\\"evenodd\\\" fill=\\\"none\\\" stroke-width=\\\"1\\\" stroke=\\\"none\\\"\u003e\u003cg fill=\\\"#000000\\\" transform=\\\"translate(-511.000000, -20.000000)\\\"\u003e\u003cg\u003e\u003cpath d=\\\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 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C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"padding-top: 8px;\\\"\u003e\\n\u003cdiv style=\\\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\\"\u003eView this post on Instagram\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 12.5% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\\"\u003e\\n\u003cdiv\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: 8px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: auto;\\\"\u003e\\n\u003cdiv style=\\\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/a\u003e\\n\u003cp style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\\"\u003e\u003ca style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\\" href=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\"\u003eA post shared by TAH (@tahbags___)\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/blockquote\u003e\\n\u003cscript async=\\\"\\\" src=\\\"//www.instagram.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e13. 开线下零售店，发起快闪活动，或在市场销售\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人在一家服装店从衣架上拿出一件衣服\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-retail.jpg?v=1731586487\\\"\u003e\\n\u003cfigcaption\u003e作为一名服装设计师，你可能需要向零售商推销你的服装系列。\u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉入行11年后，才开始认真考虑开一家自己的零售精品店。但这并不是一个飞跃，而是她不懈努力的结果。在品牌不断发展时，她也通过当地市场深入了解她的客群，磨练她的推销能力，让更多人看见她的设计，并与业内人士建立关系。\u003c/p\u003e\\n\u003cp\u003e在搬到波特兰后，莎拉又开展了为期三个月的快闪活动，进一步提升自己的零售能力，之后，她才开了第一家实体零售服装店。莎拉说：“我曾经一直害怕开店，因为开销太大，尤其是在多伦多，当时根本不可能实现。”\u003c/p\u003e\\n\u003cp\u003e而在这个过程中，她意识到自己还需要帮手。她聘请了一名服装设计专业的学生来店里帮忙。她说：“当你开了一家店，创立了一个服装品牌后，你得像其他创业者一样，学会分配任务。我花了很长时间才明白这一点。我支付她工资，请她在店里工作，而我省下来得时间能创造更多价值。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e临时的服装零售空间\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e开实体店卖衣服，并不是说非得签下10年的店租。你也可以通过一些更经济实惠、不做承诺的方式进行销售：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e转租零售空间，开临时\u003ca href=\\\"/zh/blog/pop-up-shop\\\" target=\\\"_blank\\\"\u003e快闪店\u003c/a\u003e。\u003c/li\u003e\\n\u003cli\u003e在零售空间的某个位置，或某个展示架前，举办迷你销售活动。\u003c/li\u003e\\n\u003cli\u003e申请手工艺品、时装或设计师卖场上的摊位。\u003c/li\u003e\\n\u003cli\u003e申请音乐节等活动上的供应商展位。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e然而，打理实体零售店使莎拉无暇顾及她最热爱的设计工作。她仍然通过网站把衣服卖给直客，但已将品牌的渠道重心转向批发。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e使用Shopify POS终端展开线下销售\u003c/p\u003e\\n\u003cp\u003eShopify POS是面对面销售的最简单方式。带着你的品牌旅行，在POS终端收付款、管理库存。哪里有客户，哪里就有你的卖场，可以是农贸市场、快闪活动、聚会、手工艺品展销会等等。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\\\" target=\\\"_blank\\\"\u003e了解Shopify POS\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e14. 向专业人士学习\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人在桌边进行设计工作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-drafting.jpg?v=1731586596\\\"\u003e\\n\u003cfigcaption\u003e在快节奏的服装行业里，市场趋势瞬息万千。向业内领袖学习，了解他们如何打造成功的个人服装品牌。\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e《天桥骄子》的参赛经历让莎拉获益匪浅，让她对自身和行业，都有了更深的理解。\u003c/p\u003e\\n\u003cp\u003e莎拉明白，在时尚圈子里，被动反应是一种优势，但她也知道，如果她有更多的回旋余地，她能做得更好。出于她过去的认识和经验，她很讶异其他选手竟然能在如此短的时间内，完成如此惊艳的作品。“对我来说，那样的节奏完全不现实，”她说，“很遗憾，没能将最好的作品展示在全国观众面前。”\u003c/p\u003e\\n\u003cp\u003e此外，她也面临所有艺术家的噩梦：抨击者。在节目的第4集，她的泳装作品没能得到评委的青睐，她因此被淘汰出局。\u003c/p\u003e\\n\u003cp\u003e这是一个教训：不是每个人都能成为你的客户。\u003c/p\u003e\\n\u003cp\u003e然而，在节目播出期间，她惊喜地看到许多新粉丝发言支持她。她说：“这档节目教会我一个道理，各人有各人的审美，但总有一个人会喜欢你的设计。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e💡如何创建品牌：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e2024年启程：7步打造你的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌塑造：重要性及方法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/brand-strategy\\\" target=\\\"_blank\\\"\u003e什么是品牌策略？2024年品牌策略指南\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3\u003e\u003cstrong\u003e设计你的个人服装系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e \u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个服装设计师在纸上勾勒设计草图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-design.jpg?v=1731586961\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e当你准备推出个人服装品牌，进入这个竞争残酷的行业搏杀，你要记住，除了品牌创意和个性外，你也要关注你的目标客群的需求。打造一个成功的服装品牌，你需要稳健的商业模式、独特的设计视角，以及对消费者和市场趋势的敏锐感知力。\u003c/p\u003e\\n\u003cp\u003e莎拉的事业正蒸蒸日上，因为即使在最低谷时，她也没有放弃追逐梦想。让每一次的失败，都成为成长的转折点。有时候，转折伴随着风险，但莎拉说，这是成长的唯一途径。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e如何创立服装品牌——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立个人服装品牌首先要做什么？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e所有的成功，都始于一个伟大的想法。当你决心踏上这段征程，面对你的潜在客群，你必须不断打磨你的创意，专注于品牌建设。锻炼自己，一步一步地铸造你的品牌。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立服装品牌是否需要许可证？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e你需要办理营业执照和其他一些许可文件，才能合法地创办和经营服装品牌。例如，你可能需要注册商标，申请开业登记，注册个体工商户等等，具体须参看当地相关政府部门的要求。你也可以考虑创办有限责任公司，购买商业保险。如果你计划自己开店，你还需提供房产证或租赁合同，进行税务登记等等。如果你要出口服装，通过网店直接将衣服卖到国外，你可以选择国际快递直邮，或将物流和报关等事项委托给第三方。\u003c/p\u003e\\n\u003cp\u003e如果你要申请一个美国品牌，你可以找商标代理商帮你注册，需要填写商标注册表，准备销售链接，比如先建一个Shopify独立站，上传产品名称后，再使用Shopify的链接申请美标。商标代理商一般收费3000元人民币左右，必要时，你可能还需要支付一笔律师申诉费。完成商标注册15天后，你将收到商标受理书，也就是可以使用的TM标。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立服装品牌需要多少钱？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创立服装品牌需要一些前期投资，具体金额取决于你所创办的企业类型。每个人的创业成本各不相同，但大体来说，创立服装品牌的费用主要包括原材料、人工、运输、租金和生产设备成本。\u003c/p\u003e\\n\u003cp\u003e你还需要考虑支付方式、在线商店、网络营销和广告等方面的持续性成本。如果是从零开始创立一个服装品牌，自行设计、制作和生产服装，那么预计前期的投入至少要小几万。不过，如果选择按需打印的模式，启动的成本则低许多。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e想做个服装品牌，该起什么名字？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e给服装品牌取名或许很伤脑筋，但你可以从这几个角度思考。品牌名要能代表你的品牌形象，能引起目标市场的共鸣。莎拉·杜诺弗里欧把自己的名字用作品牌名。如果你的品牌故事能代表你的故事，用自己的姓名命名也是不错的选择。Shopify提供免费的公司\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e名字生成器\u003c/a\u003e，你可以用它来激发灵感。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e能否给批发服装贴上自己的品牌标签？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e只要不与批发商的政策相冲突，你可以给批发服装贴上你的品牌标签。这叫做贴\u003ca href=\\\"/zh/blog/private-label\\\" target=\\\"_blank\\\"\u003e自有标签\u003c/a\u003e或\u003ca href=\\\"/zh/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e白标\u003c/a\u003e。简单来说，就是从供应商处批发服装，贴上自己的品牌标签，再冠以自己的品牌名，通过网店转售给客户。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e \u003c/p\u003e\",\"excerpt\",\"创立服装品牌同样需要策略和创造力。看看参与《天之骄子》真人秀节目的设计师们的经验之谈吧——如何确定客户群，并打造你的风格。\",\"excerptHtml\",\"\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e创立服装品牌同样需要策略和创造力。看看参与《天之骄子》真人秀节目的设计师们的经验之谈吧——如何确定客户群，并打造你的风格。\u003c/span\u003e\u003c/p\u003e\",\"seo\",{\"_1959\":1994,\"_339\":1971,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,-5,-5,2003],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/206934729-how-to-start-a-clothing-line\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/206934729-how-to-start-a-clothing-line\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/criar-marca-roupa\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/how-to-start-a-clothing-line\\\",\\\"ja\\\":\\\"https://www.shopify.com/jp/blog/how-to-start-a-clothing-line\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/modelabel-gruenden\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/como-comenzar-una-linea-de-moda\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/creer-sa-marque-de-vetements\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/vendere-vestiti-online\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/eigen-kleding-webshop-beginnen\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/206934729-how-to-start-a-clothing-line\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1998,\"_1999\":2004,\"_2001\":2005},\"[{\\\"title\\\":\\\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"make-money-on-tiktok\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\\\",\\\"imageAltText\\\":\\\"海外抖音赚钱\\\",\\\"modifiedAt\\\":\\\"2021-12-03\\\"},{\\\"title\\\":\\\"跨境电商选品策略与方法，好的选品是成功的一半\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"product-ideas-for-cross-border-ecommerce\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\\\",\\\"imageAltText\\\":\\\"跨境电商选品\\\",\\\"modifiedAt\\\":\\\"2021-12-18\\\"},{\\\"title\\\":\\\"如何开设一家 Shopify 商店：分步指南\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\\\",\\\"imageAltText\\\":\\\"Shopify商店指南\\\",\\\"modifiedAt\\\":\\\"2021-04-08\\\"},{\\\"title\\\":\\\"独立站助力品牌升级，引领商家出海新方向\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"self-built-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\\\",\\\"imageAltText\\\":\\\"国内商家通过跨境电商独立站对接全球消费者\\\",\\\"modifiedAt\\\":\\\"2021-07-06\\\"},{\\\"title\\\":\\\"Shopify 是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"2024年11月14日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e要想创立一个成功的服装品牌，仅有设计才能是远远不够的。虽然已经掌握了样板分级、缝纫和悬垂设计，这些技能也很可能是引领下一季流行趋势的关键，但要掌握时装的商业运作则需要另一套不同的技能。\u003c/p\u003e\\n\u003cp\u003e莎拉·杜诺弗里欧（\u003ca href=\\\"https://www.sarahdonofrio.com/shop\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSarah Donofrio\u003c/a\u003e）是一名成功的服装设计师兼企业家。通过二十年的工作经历，她深知，要成功经营服装公司，必须在创造力和商业头脑之间把握好平衡。\u003c/p\u003e\\n\u003cp\u003e本文将指导新手从零开始创立服装品牌，涵盖教育、设计、生产和营销等方面，并分享来自经验丰富的从业者的\u003ca href=\\\"/zh/sell/clothes\\\" target=\\\"_blank\\\"\u003e销售服装\u003c/a\u003e技巧。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"\\\"\u003e如何创立服装品牌：14步教程\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e磨练你的服装设计技能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e制定服装品牌商业计划\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e紧跟时尚潮流\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e打造有影响力的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e设计和发展服装品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e采购或设计面料\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e服装生产与制造\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e制定定价和库存策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e根据季节潮流策划时装系列\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e将服装系列推销给零售商\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e开一家线上服装店\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e展开线上营销\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e开线下零售店，发起快闪活动，或在市场销售\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e向专业人士学习\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003col\u003e\u003c/ol\u003e\\n\u003cp\u003e莎拉在两个国家生活和工作过，她的经验涉及设计、生产、教育和实体店零售。2016年，她作为参赛者，站到了《天桥骄子》（Project Runway）第15季的秀场上。\u003c/p\u003e\\n\u003cp\u003e一战成名后，莎拉推出了个人服装系列和线上商店。她接连斩获多项大奖，被多家媒体报道，她的设计作品也在众多零售店一一亮相。她的成功秘诀是什么？践行以下12个步骤，你也能创立属于你的服装品牌。\u003c/p\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 磨练你的服装设计技能\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一张时装绘画装框图靠在墙边，边上有一棵绿植\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-6_aab341f7-73b1-4e0d-b84c-41797db7036b.jpg?v=1731583664\\\"\u003e\\n\u003cfigcaption\u003e呈现与众不同的风格，让你的品牌从拥挤的市场中脱颖而出。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你可能想不到，像薇薇安·韦斯特伍德（Vivienne Westwood）和达珀·丹（Dapper Dan）这样的顶级设计师，竟然都是自学成才。他们的事业起步于互联网普及之前。而如今，只要搜一搜YouTube或抖音上的视频，你就能学会给自己裁剪一件T恤。\u003c/p\u003e\\n\u003cp\u003e即使你没读过服装设计，也能创立个人服装品牌，但专业教育，无论是在课堂上，还是在网络上，都能让你受益匪浅：你可以通过课程了解最新的行业标准，建立人脉关系，获取学习资料和设备，从专业人士的反馈建议中得到启发。\u003c/p\u003e\\n\u003cp\u003e莎拉在课堂上学了基本功，但她的大部分行业知识其实是来自企业零售工作。“我为自己工作，”她说，“但我认为积累经验很重要。”\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e莎拉·杜诺弗里欧，服装设计师兼企业家\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e莎拉建议初入行者，在头几年的时间里，多向其他品牌和设计师学习。“经过很长一段时间，我才有了足够的自信，在我的服装店里列满我设计的衣服，”她说，“我认为我需要时间成长，寻求建议，积累经验。”\u003c/p\u003e\\n\u003cp\u003e许多院校都设有服装设计和创业课程。例如，位于纽约的\u003ca href=\\\"http://www.newschool.edu/parsons/\\\"\u003e帕森斯设计学院\u003c/a\u003e和英国的\u003ca href=\\\"http://www.arts.ac.uk/csm/\\\"\u003e中央圣马丁学院\u003c/a\u003e，这些学校的服装设计专业在全球负有盛名。\u003c/p\u003e\\n\u003cp\u003e市场上有越来越多的这类时装行业课程。你可去了解成人学校是否提供相关课程，无论是线上课程，还是业余学习，都可以带你入门。你也可以考虑在\u003ca href=\\\"https://www.masterclass.com/classes/marc-jacobs-teaches-fashion-design\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMasterClass\u003c/a\u003e、\u003ca href=\\\"https://makersrow.com/academy\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eMaker’s Row Academy\u003c/a\u003e，\u003ca href=\\\"https://www.udemy.com/?persist_locale=\u0026amp;locale=zh_CN\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eUdemy\u003c/a\u003e、甚至\u003ca href=\\\"https://www.bilibili.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e哔哩哔哩\u003c/a\u003e等网站上自学。\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 制定服装品牌商业计划\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人坐在办公桌前看向右边\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-fashion-business.jpg?v=1731583942\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e你需要制定服装品牌商业计划，概述你的目标市场、品牌定位和销售策略等，以吸引投资者。\u003cem\u003eRon Rach/Pexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e创立服装品牌与创办其他企业一样，需要考虑很多问题。创业需要多少成本？为什么要为你的初创公司融资？涉及法律、财务、生产和销售等方面，你需要哪些外部的帮助？\u003c/p\u003e\\n\u003cp\u003e从哪里开始？如何生产服装？让我们在本文中一探究竟。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e时尚品牌商业模式\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于那些从零开始打造个人服装系列的设计师，现在，你必须决定你要经营哪一类的业务，确定前期投入的时间、精力和资金。\u003c/p\u003e\\n\u003cp\u003e以下列举几种\u003ca href=\\\"/zh/blog/business-model\\\" target=\\\"_blank\\\"\u003e商业模式\u003c/a\u003e：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e手工制作：\u003c/strong\u003e通过\u003ca href=\\\"/zh/start\\\" target=\\\"_blank\\\"\u003e个人网站\u003c/a\u003e、快闪活动、线上或线下市场，直接将手工制作的服装销售给客户。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与制造商合作：\u003c/strong\u003e由制造商生产服装系列和单品，再将产品批发给零售商。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按需打印：\u003c/strong\u003e设计重复的图案或图形，\u003ca href=\\\"/zh/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e按需打印\u003c/a\u003e在纯色T恤衫等衣服上，通过个人网店销售。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e选择企业类型和结构\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e商业计划书是确定企业正式结构的依据。你可选择以独资企业、公司或介于两者之间的形式经营。\u003c/p\u003e\\n\u003cp\u003e如果你决定专注于可持续发展的商业运营，以符合道德规范的方式生产服装，你还可以考虑成立B型公司（Certified B Corporation certificate）*。这一称号向有意识的消费者表明，你的服装企业致力于可持续发展。\u003c/p\u003e\\n\u003cp\u003e（注*：B Corp. 又称Benefit Corporation，是指商业企业生产对社会福利和环境保护等方面有益的产品或服务, 同时又对旗下员工有额外福利待遇。）\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制作服装系列的成本是多少？\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e当你的创业构思初具雏形，准备开始生产服装时，你可以一边设计，一边制作。自掏资金，用最少的资源启动项目。独立设计和缝制定制服装，意味着你不需要担心库存问题。然而，在前期阶段，你需要投资设备，购买大量的布料，才能实现成本效益。其他费用还包括材料\u003ca href=\\\"/shipping\\\" target=\\\"_blank\\\"\u003e运输费\u003c/a\u003e、网站建设费和营销费用等。\u003c/p\u003e\\n\u003cp\u003e如果你计划与制造商合作，按批次生产服装，那么你需要预付更多的资金，才能满足最低的生产要求。因此，你需要制定一份全面的商业计划，核算成本，确定需要投入的资金。\u003c/p\u003e\\n\u003cp\u003e最后，无论你选择什么样的商业模式，在中国预计前期至少都要投资小几万，在美国则是几千美元。“制作服装，你不仅要计算布料、纽扣和人工成本，”莎拉说，“你还需要支付运费、供暖费和房租。”\u003c/p\u003e\\n\u003cp\u003e要想获得启动资金，可以寻求\u003ca href=\\\"/zh/blog/startup-business-loans\\\" target=\\\"_blank\\\"\u003e商业贷款\u003c/a\u003e或产品\u003ca href=\\\"/zh/blog/crowdfunding\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e。如果你想做真正零投资的在线服装生意，可以考虑\u003ca href=\\\"/zh/blog/dropshipping-clothing-suppliers\\\" target=\\\"_blank\\\"\u003e服装代发货\u003c/a\u003e或经营寄售商店。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定财务计划\u0026nbsp;\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e投资者或银行在考察你的商业模式时，会希望看到一份深思熟虑的\u003ca href=\\\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\" target=\\\"_blank\\\"\u003e财务计划\u003c/a\u003e。服装生产商业计划的这一部分应详细说明你将如何制定预算、\u003ca href=\\\"/zh/blog/cash-flow-management\\\"\u003e管理现金流\u003c/a\u003e和跟踪支出。它还应展示清晰的盈利路径。\u003c/p\u003e\\n\u003cp\u003e在为自己的服装企业撰写计划时，可尝试使用\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划模板\u003c/a\u003e来完成关键部分。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e💡\u003cstrong\u003e有用资源：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-proposal\\\" target=\\\"_blank\\\"\u003e如何撰写商业计划书：简单模板\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划书怎么写？2024年小企业必备（附免费范例）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/business-plan-examples\\\" target=\\\"_blank\\\"\u003e9个精选商业计划书案例，创业必备（2024）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 紧跟时尚潮流\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-pattern-design.jpg?v=1731584220\\\" alt=\\\"一个女人穿着一件有花纹图案的衬衫\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e莎拉一直密切关注着市场潮流趋势，并且只将与品牌契合的潮流因素融入她的设计。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉在经年的品牌经营中学到，观察潮流趋势极其重要，但她认为保持专注同样很重要。磨练你的实力，忠于你的直觉。\u003c/p\u003e\\n\u003cp\u003e“难处在于发现自己的长处，并专注于这一领域。”莎拉说。\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e我对潮流的直觉一直很准，但关键在于如何转化。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e萨拉·杜诺弗里欧\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e尽管莎拉每年的系列设计都能保持一致性，每件作品都带有她独一无二的印记，但莎拉始终关注着潮流趋势。她说，关键在于将流行因素完美地融入你的品牌，向其中注入个性，让它们适合你的客户。\u003c/p\u003e\\n\u003cp\u003e“我对潮流的直觉一直很准，”莎拉说，“但关键在于如何转化。”莎拉在企业工作时，曾参与过大码服装的设计。她说，在转化潮流因素时，你要考虑大码顾客的需求。\u003c/p\u003e\\n\u003cp\u003e莎拉坚持发挥自己的强项，同时也将时尚界和周围世界的动态因素，融入到系列开发中。“以运动服饰为例，”她说，“我不设计紧身衣，也不设计运动文胸，但这种凉爽的织物搭配紧身衣会很好看。我就是这样结合潮流因素的。”\u003c/p\u003e\\n\u003cp\u003e寻找创意灵感，可以阅读时尚刊物，关注时尚达人，订阅时尚资讯和播客，让自己时刻保持灵感活跃状态，并抢在潮流出现之前抓住它们。\u003c/p\u003e\\n\u003cp\u003e时装的世界纷纷闹闹，你的出发点在哪？或许你可以探索\u003ca href=\\\"/zh/blog/niche-markets\\\" target=\\\"_blank\\\"\u003e小众市场\u003c/a\u003e，尝试\u003ca href=\\\"/zh/blog/market-demand\\\" target=\\\"_blank\\\"\u003e填补行业空白\u003c/a\u003e，比如以下这些成功的创业者：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e设计师莉安娜（Leanne Mai-ly Hilgart）\u003c/strong\u003e发现市场上缺少动物友好的服装品牌，于是创立了纯素冬装品牌\u003ca href=\\\"/blog/119882245-the-vegan-who-shook-up-fashion\\\"\u003eVaute Couture\u003c/a\u003e。虽然Vaute之后倒闭了，但莉安娜的新品牌Humans We Love承继了同样的理念。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e卡米尔·纽曼（Camille Newman）\u003c/strong\u003e\u003ca href=\\\"/blog/206450377-shopify-capital-case-study\\\" target=\\\"_blank\\\"\u003e进军大码服装市场\u003c/a\u003e，创立品牌Body by Love（原“Pop Up Plus”）。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e塔琳·博林吉耶里（Taryn Rodighiero）\u003c/strong\u003e也设计泳装，但她专注于\u003ca href=\\\"/blog/overdraft-kaikini-financial-struggle\\\" target=\\\"_blank\\\"\u003e定制泳装\u003c/a\u003e，根据每位顾客的需求量身定制。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 打造有影响力的品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ig-2_87053761-2dff-4234-bfd6-7707ac6fef50.jpg?v=1731584512\\\" alt=\\\"Instagram图格：时尚服饰图片\\\" class=\\\"block block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e莎拉的社交媒体内容、网店设计和服装设计，都贯穿着她的品牌特点。\u003cem\u003eSarah Donofrio/Instagram\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你的品牌并不仅仅是商标或名字。打造个人时尚品牌，是将你的价值观、使命、主张和故事，从抽象化为具象的一个过程。\u003c/p\u003e\\n\u003cp\u003e创建一份\u003ca href=\\\"/zh/blog/brand-guidelines\\\" target=\\\"_blank\\\"\u003e品牌指南\u003c/a\u003e，随着品牌的发展，它能在你制定业务和品牌决策时，为你提供参考。指南应明确品牌的视觉引导、\u003ca href=\\\"/zh/blog/homepage-design\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e和营销方向，确定是与零售商合作，还是雇佣员工。\u003c/p\u003e\\n\u003cp\u003e在社交媒体上，围绕品牌打造一种生活方式：分享你的灵感和创作过程，宣扬你的个性，讲述你的故事，精心编辑你要发布的每一条内容。\u003c/p\u003e\\n\u003cp\u003e“社交媒体营销的关键在于一致性，”莎拉说，“必须每天发帖，内容也必须有趣。”莎拉在社交媒体上发布的内容涉及旅行、灵感、新作预告，以及账号的一些有意思的数据统计。\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 设计和发展服装品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-1_3c7044d9-bd4f-4f47-a477-8f783758ba4b.jpg?v=1731584755\\\" alt=\\\"时尚绘图，三个模特\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e从印花到单品，品牌的每一个元素都由莎拉设计，每项设计都从草图开始。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉提倡把速写本作为最重要的设计工具之一。“我到哪儿都带着速写本，”她说，“当我画草图时，我常常会惊喜地发现，哦，这幅小画可以做成重复的图案。”\u003c/p\u003e\\n\u003cp\u003e作为《天桥骄子》的参赛者，根据比赛规则，莎拉不能随身携带速写本。“这真的让我不知所措。”她说。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" alt=\\\"时尚水彩绘图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-drawing_b2e177e7-405f-4304-82c4-dd7214135a46.jpg?v=1731584869\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e莎拉在打造个人服装系列的过程中，形成别具一格的绘图风格，与她的目标市场产生了共鸣。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉的服装设计秘诀：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e随手涂鸦：\u003c/strong\u003e涂鸦是迈向精致设计的第一步。莎拉的每一个想法都诞生于纸张，完善于Illustrator等软件工具。“我的笔记本上满是涂鸦，但我也使用新技术。”她说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e手工制作样品：\u003c/strong\u003e亲自制作样品，这样在与制造商协商合作时，你就能明白需要为批量生产做哪些准备。如果熟悉流程，还能适当讨价还价。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e专注于提升创造力：\u003c/strong\u003e如果生产或其他商业问题，是你开发服装系列的阻碍，那么你就该考虑外包了。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 采购或设计面料\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e莎拉说，面料采购与人脉有很大关系。积极结交其他从业者，有助于获得织物代理商、批发商和纺织厂的联系方式。当莎拉住在多伦多时，她了解当地的面料市场，并通过代理商从日本采购面料。\u003c/p\u003e\\n\u003cp\u003e然而，即使这样也遇到了不少困难。她说：“加拿大的设计师都在使用同一家代理商，所有的本地服装品牌都使用同样的面料。”\u003c/p\u003e\\n\u003cp\u003e网购全球面料越来越容易，但同时，莎拉也发现，尽管她有许多人脉，她还是很难买到一些独特的印花材料。她的解决方案：自己设计印花。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人头戴眼罩，举着一本笔记本\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-sleep-mask_3d019354-14c7-48bf-a916-fb04cc3078c7.jpg?v=1731584978\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e既然本地设计师都采用千篇一律的印花，那不如自己来为品牌创作与众不同的印花。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e“2005年，我从服装设计学院毕业，当时还不能上网从\u003ca href=\\\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\\\" target=\\\"_blank\\\"\u003e阿里巴巴\u003c/a\u003e采购面料。现在，很多我认识的人都从阿里巴巴买，”莎拉说，“于是我开始提升自己设计织物的能力。”\u003c/p\u003e\\n\u003cp\u003e对于刚起步的人来说，代理商或许能帮上不少忙，但莎拉建议设计师们建立自己的人脉网络，加入设计师社区，参加本地创业孵化平台举办的聚会，小组交流会，与线上社区的成员会面，或者参加线上的时装圈社交活动。\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 服装生产与制造\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/clothing-production.jpg?v=1731585099\\\" alt=\\\"一些服装纸样和衣服挂在杆上\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e这个行业内有许多方法可以让你的设计变为现实，其中包括独自设计和缝制衣服。\u003cem\u003eKsenia Chernaya/Pexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e在创业初期，你的产能可能有限，还不至于请外援，但随着业务规模扩大，与制造商合作能让你腾出更多的时间，从事其他方面的设计和业务工作。\u003c/p\u003e\\n\u003cp\u003e除非你制作独一无二的手工产品，否则有以下几种方法可生产你的设计：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e雇佣员工或自由职业者缝制，但设备仍为内部所有（小工作室）\u003c/li\u003e\\n\u003cli\u003e使用商业生产设施（自有、共享或租赁）缝制\u003c/li\u003e\\n\u003cli\u003e外包给工厂，你仍有一定的监督权（比如Maker’s Row和MFG）\u003c/li\u003e\\n\u003cli\u003e海外工厂生产（全权委托）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e内部生产\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e安德里安·芭蒂科夫（Adrienne Butikofer）是\u003ca href=\\\"https://okayok.ca/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eOKAYOK\u003c/a\u003e品牌的创始人。业务扩张时，她选择招聘员工进行生产。同时，她将染色工作外包给另一家工厂。密歇根州服装品牌\u003ca href=\\\"/blog/detroit-founder-stories\\\"\u003eDetroit Denim\u003c/a\u003e选择自建工厂生产服装，以便创始人控制整个生产流程和规模。\u003c/p\u003e\\n\u003cp\u003e如果你是居家创业，你要确保工作室布局合理，能让你自由地穿梭在机器之间，同时还要有充足的存储空间，选择符合人体工学的办公设施，把它变成一个能够激发你持续创作的空间。如果你需要更大的空间，也可以在联合办公空间、创业孵化平台，或共享工作室工作。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"同一个模特两种扮相\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-1_ca28f3dd-0882-4ac7-a24a-69f466554e0e.jpg?v=1731585244\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e莎拉先是开发小型服装系列，以检验市场的反应，在收到不错的反馈后，才创立自己的个人服装品牌。\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch4\u003e\u003cstrong\u003e与服装制造商合作\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e起初，莎拉的服装系列多由她亲手制作，但随着业务发展，她开始将一些任务外包给当地的裁缝。现今，她与工厂合作，好让自己有更多的时间专注在品牌建设上，开发新系列，扩大批发渠道。\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e美国本土制造的成本显然更高，但我认为这是值得的。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e莎拉·杜诺弗里欧\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e莎拉重视并密切监督整个生产过程。她认为她的顾客更希望购买本地生产的服装，倾向于从伦理角度看待生产活动，而这足以让他们支付更高的价格。“美国本土制造的成本显然更高，但我认为这是值得的，”她说，“我认为保持透明是一个加分项。”\u003c/p\u003e\\n\u003cp\u003e在企业的工作经验告诉她，不能把所有的鸡蛋放在同一个篮子里。因此，她权衡每家工厂的优缺点，并将考察收获整理到一个数据库中。她说：“大企业的工厂各有用途，可能其中一家的针织衫做得更好，另一家的裤子做得更好。”\u003c/p\u003e\\n\u003cp\u003e总而言之，当你安排生产，\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e选择制造商\u003c/a\u003e时，你需要回答这几个问题：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你需要的产量有多大？\u003c/li\u003e\\n\u003cli\u003e“本土制造”对你来说重要吗？\u003c/li\u003e\\n\u003cli\u003e你更在意生产中的伦理问题，还是成本控制？\u003c/li\u003e\\n\u003cli\u003e你将参与全部的生产流程，还是部分？\u003c/li\u003e\\n\u003cli\u003e你是否计划扩大规模？\u0026nbsp;\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e质量控制\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于莎拉来说，密切监控生产过程是关键。她认为，在审查当地工厂时，参观每一家工厂以了解他们的做法非常重要。她最初会要求工厂提供样品，以检查他们的工艺。在与工厂合作时，对作品进行抽查，并在产品到达时和发货前仔细检查，这将有助于减少退货，并保持你在质量方面的良好声誉。\u003c/p\u003e\\n\u003cp\u003e📕更多阅读：\u003ca href=\\\"/zh/blog/what-is-manufacturing-definition\\\" target=\\\"_blank\\\"\u003e什么是制造业：定义、示例、类型和指南\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 制定定价和库存策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e经营服装业务也不得不做一些不那么具有创造力的工作，你需要制定一些策略有序操作办公事宜，这包括制定定价策略和库存管理方法。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e为服装系列定价\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e服装产品的定价与任何销售产品的定价都是一样的。你需要考虑生产、营销和运输产品的成本（固定成本和可变成本），以及经营业务的管理费用。此外，还要关注市场，看看消费者愿意为你这样的品牌支付多少钱。\u003ca href=\\\"/zh/blog/competitive-analysis\\\" target=\\\"_blank\\\"\u003e竞争分析\u003c/a\u003e将帮助你制定符合市场的定价策略。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装企业的库存\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e对于任何企业来说，管理库存都是一个微妙的过程。服装不会像易腐烂产品那样变质，但流行趋势却瞬息万变。利用数据了解哪些产品畅销，哪些产品滞销，并据此调整生产和设计周期。这样，就不会出现库存滞销的情况。\u003c/p\u003e\\n\u003cp\u003e如果你自己管发货，则应建立一个库存系统，使服装免受日晒和潮湿的影响，并以易于查找的方式进行整理。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 根据季节潮流策划时装系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e时尚行业以季节为周期（春夏和秋冬），需要提前为每一季做好准备，甚至提前一年以上着手开发全新的服装系列。\u003c/p\u003e\\n\u003cp\u003e莎拉说：“以前在公司时，我们要提前两年开发新系列。大公司的设计速度往往更快，他们做了大量的趋势研究。”不过，由于团队小，资源少，像莎拉这样的独立设计师，他们的工作排程往往更接近于交付日。\u003c/p\u003e\\n\u003cp\u003e莎拉认为，设计开发的周期和交货期限，是取决于你的客户和上市策略。她建议至少提前6-8个月的时间为下一季的时装系列做好准备。如果你是卖给批发商，那么往往需要在时装周前的一个月，让买家看到你的作品。\u003c/p\u003e\\n\u003cp\u003e从交货日期往前推算，确定你的设计和生产排程。把重要的全球时尚活动日期添加到日历上，比如纽约时装周等，以设定你的交付目标。\u003c/p\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\\n\u003cblockquote class=\\\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\" data-instgrm-captioned=\\\"\\\" 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516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"padding-top: 8px;\\\"\u003e\\n\u003cdiv style=\\\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\\"\u003eView this post on Instagram\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 12.5% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\\"\u003e\\n\u003cdiv\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: 8px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: auto;\\\"\u003e\\n\u003cdiv style=\\\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/a\u003e\\n\u003cp style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\\"\u003e\u003ca href=\\\"https://www.instagram.com/p/Cs4GPI2v6J4/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eA post shared by Sarah Donofrio (@sarah_donofrio_world)\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/blockquote\u003e\\n\u003cscript async=\\\"\\\" src=\\\"//www.instagram.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e四季时装系列\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e季节并不能决定所有的系列该怎么设计。“当我设计出精美的印花图案时，我总是会想，这个图案我只用一季。我只有6月的展示时间。”莎拉说。因此，她便想设计出四季通用的印花。\u003c/p\u003e\\n\u003cp\u003e虽然产品开发一直是时尚品牌的关注焦点，但品牌的标志性产品，或核心畅销单品，很可能会在你的系列中保留多年。基础款服装品牌尤其是如此，诸如“纯棉T恤”之类的经典款式只会偶尔更新颜色。例如，基础款品牌\u003ca href=\\\"/blog/overdraft-kotn-founder\\\"\u003eKOTN\u003c/a\u003e，坚持精良做工和可持续发展理念，主打的T恤与季节性服饰一起销售。\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e10. 将服装系列推销给零售商\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-business-plan.jpg?v=1731585482\\\" alt=\\\"一个女人在桌边在电脑上打字\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在莎拉的个人品牌成立之初，批发是她的重要收入来源。而且，在尝试开设零售店，打通其他销售渠道后，她又重回批发策略。\u003c/p\u003e\\n\u003cp\u003e在服装行业，通过其他零售商销售的方式主要有两种：\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寄售\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这是个双赢选项，你可以把你的设计陈列在商店里，而零售商也不需要承担任何风险。不足之处是只有在商品售出后，你才能收到货款。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e批发\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e零售商以批发价（低于零售价）预先购买一批服装。零售商承担的风险较大，所以，你不妨先尝试寄售的方式，以证明你的设计能够征服市场。\u003c/p\u003e\\n\u003cp\u003e莎拉说：“对于商店来说，代售一整个服装系列，比批发一两件单品要容易得多，因为他们不会有任何损失。”\u003c/p\u003e\\n\u003cp\u003e与买家接洽是个棘手的过程，而莎拉既做过买家，也做过卖家。从买家的角度看问题，更能针对性地推销商品，这让她很快站稳脚跟。\u003c/p\u003e\\n\u003cp\u003e莎拉说，你一定要做好准备。她说：“我第一次推销个人服装系列时，我问自己‘买衣服的人会问我什么？’你不能只有漂亮的衣服，你必须了解每一个细节。”\u003c/p\u003e\\n\u003cp\u003e在莎拉刚起步时，她选择“走街串巷”，兜售自己的商品。她提倡面对面地交流，但她并不建议对潜在客户埋伏突击。她说，起步是缓慢的。你要向对方介绍自己，递上明信片或产品目录，并试着预约未来的会面。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 开一家线上服装店\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-ecommerce.png_format_webp_v_1693937093.jpg?v=1731585534\\\" alt=\\\"三个女模特展示上装和裙子\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e专业的\u003ca href=\\\"/zh/online\\\" target=\\\"_blank\\\"\u003e在线商店\u003c/a\u003e可以实现两个目的：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\u0026nbsp;直接向潜在客户销售商品\u003c/li\u003e\\n\u003cli\u003e\u0026nbsp;作为一本赏心悦目的时装手册，分享给买家和媒体\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e创建你的在线商店\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e即使你不懂平面设计或编程，你也能轻松在Shopify上开店。选择一个\u003ca href=\\\"https://themes.shopify.com?itcat=blog\u0026amp;itterm=206934729\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify模板\u003c/a\u003e，用于展示照片，自定义商标、颜色等设计元素，再添加你的商品。我们建议你使用专为时尚品牌设计的主题，如\u003ca href=\\\"https://themes.shopify.com/themes/broadcast/styles/modern?itcat=blog\u0026amp;itterm=206934729\\\"\u003e“广播”（Broadcast）\u003c/a\u003e或\u003ca href=\\\"https://themes.shopify.com/themes/pipeline/styles/bright\\\"\u003e“管道”（Pipeline）\u003c/a\u003e，或“\u003ca href=\\\"https://themes.shopify.com/themes/colorblock/styles/default\\\" target=\\\"_blank\\\"\u003e色块\u003c/a\u003e”（\u003ca href=\\\"https://themes.shopify.com/themes/colorblock/styles/default\\\" target=\\\"_blank\\\"\u003eColorblock\u003c/a\u003e）等免费模板。\u003c/p\u003e\\n\u003cp\u003e你的商品页面需要呈现丰富的信息，不能遗漏一些细节之处，比如衣服的合身度、手感和垂感等。Shopify应用商店中有许多\u003ca href=\\\"/blog/206072649-shopify-apps-for-fashion\\\" target=\\\"_blank\\\"\u003e服装商店应用\u003c/a\u003e，帮助时尚品牌创建个性化的购物体验，解决一些常见的信息显示问题，比如合身度和尺码等。\u003c/p\u003e\\n\u003cp\u003e以下是海外的一些最佳服装销售应用：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/kiwi-sizing?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=206934729\u0026amp;locale=zh-CN\\\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/xo-gallery?locale=zh-CN\\\"\u003eXO Gallery\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://apps.shopify.com/loox?locale=zh-CN\\\"\u003eLoox Product Reviews \u0026amp; Photos\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你也可以考虑其他在线销售渠道，比如社交媒体。另外，集成你的\u003ca href=\\\"/zh/facebook-instagram\\\" target=\\\"_blank\\\"\u003eInstagram和Facebook商店\u003c/a\u003e有助于触及更广泛的目标受众。\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\"\u003eE\u003c/a\u003e\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\" target=\\\"_blank\\\"\u003et\u003c/a\u003e\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\"\u003esy\u003c/a\u003e等电商平台也是销售服装系列的不错选择，因为平台上已经有现成的手工制品爱好者。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装网店的重要页面设计\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有些信息页面，是客户希望在网站上找到的，包括品牌\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e介绍页面\u003c/a\u003e、联系页面、服装系列页面、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题\u003c/a\u003e。品牌建设对于服装企业来说非常重要，因此，你要把重点放在帮助访客了解你的品牌。\u003c/p\u003e\\n\u003cp\u003e从主页开始，以一目了然的方式，呈现你的品牌美学和价值观。专门设置一个品牌介绍页面，有助于与潜在客户建立联系。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/about-page-fashion-designer.jpg?v=1731585923\\\" alt=\\\"莎拉网站上的“关于我们”页面\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e莎拉网站上的“关于我们”页面。\u003cem\u003eSarah Danofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003ch4\u003e\u003cstrong\u003e服装摄影\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e选择合适的主题，能让照片更加出彩，因此，一定要选择专业的摄影服务。如果你的预算较少，那么买一个简单的照明工具包、一台数码单反相机（或智能手机），再学习一些拍摄技巧，也能拍摄出更专业的照片。同时，注意捕捉细节：布料质感、饰边和闭合处等。\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个模特站着拍摄时装照片\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-clothing-line-sarah-donofrio-5.jpg?v=1731586141\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eSarah Donofrio\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e拍摄一些宣扬生活方式的照片，展示在网站的其他页面上，或是用于营销活动宣传，打印在宣传资料袋，或是收录到时装手册里。让模特穿上你的设计，展示衣服的立体裁剪工艺，同时提供一些穿衣搭配的技巧。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e📷\u003cstrong\u003e摄影指南：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/clothing-photography\\\" target=\\\"_blank\\\"\u003e服装摄影攻略大全\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\\\" target=\\\"_blank\\\"\u003e怎样用手机拍产品照片\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e产品摄影：打造完美布景（2024）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e12. 展开线上营销\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e线上品牌营销和促销，无论在哪个行业，都是最具挑战的任务。由于服装市场已趋于饱和，一个具有独特\u003ca href=\\\"/zh/blog/value-proposition\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e的品牌或许更有胜算。因此，把你的精力集中在理想客群上，而不是一掷千金，企图网罗大众。\u003c/p\u003e\\n\u003cp\u003e刚开始创业时，你的预算有限，但还是有一些低成本的原创点子，能够抓住客户的注意力：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投资\u003c/strong\u003e\u003ca href=\\\"/zh/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e内容营销\u003c/strong\u003e\u003c/a\u003e，优化视频或使用关键词为网站引流。\u003c/li\u003e\\n\u003cli\u003e发布内容前，\u003cstrong\u003e创建一份\u003c/strong\u003e\u003ca href=\\\"/zh/blog/shopify-email\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e邮件列表\u003c/strong\u003e\u003c/a\u003e。在社交平台上预告即将推出的服装系列，并以独家优惠的方式激励用户订阅资讯。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e出租服装\u003c/strong\u003e，用于商业拍摄（例如：美容品牌），以换取更多的曝光和点赞。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e尝试\u003c/strong\u003e\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e网红营销\u003c/strong\u003e\u003c/a\u003e，让抖音或Instagram的新晋网红来帮你宣传品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e制定\u003c/strong\u003e\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e忠诚度计划\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e或推荐奖励机制\u003c/strong\u003e，让你的忠实客户帮你宣传品牌。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与互补品牌合作\u003c/strong\u003e，一起推广新系列，举办快闪活动，或进行联合促销。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e学习\u003c/strong\u003e\u003ca href=\\\"/zh/blog/google-seo\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e搜索引擎优化\u003c/strong\u003e\u003c/a\u003e，这能为你的服装店引来更多的流量。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e投放\u003c/strong\u003e\u003ca href=\\\"/zh/blog/69319365-20-highly-effective-ways-to-promote-a-product\\\" target=\\\"_blank\\\"\u003e\u003cstrong\u003e社交媒体广告\u003c/strong\u003e\u003c/a\u003e，包括付费广告，让博主帮你推广帖子，或是有潜力爆火的有机内容。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\\n\u003cblockquote style=\\\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\\" data-instgrm-version=\\\"14\\\" data-instgrm-permalink=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" data-instgrm-captioned=\\\"\\\" class=\\\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cdiv style=\\\"padding: 16px;\\\"\u003e\\n\u003ca style=\\\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\\\" href=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; align-items: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 19% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\\"\u003e\u003csvg xmlns:xlink=\\\"https://www.w3.org/1999/xlink\\\" xmlns=\\\"https://www.w3.org/2000/svg\\\" version=\\\"1.1\\\" viewBox=\\\"0 0 60 60\\\" height=\\\"50px\\\" width=\\\"50px\\\"\u003e\u003cg fill-rule=\\\"evenodd\\\" fill=\\\"none\\\" stroke-width=\\\"1\\\" stroke=\\\"none\\\"\u003e\u003cg fill=\\\"#000000\\\" transform=\\\"translate(-511.000000, -20.000000)\\\"\u003e\u003cg\u003e\u003cpath d=\\\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 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512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"padding-top: 8px;\\\"\u003e\\n\u003cdiv style=\\\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\\"\u003eView this post on Instagram\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"padding: 12.5% 0;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\\"\u003e\\n\u003cdiv\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: 8px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"margin-left: auto;\\\"\u003e\\n\u003cdiv style=\\\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv style=\\\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\"\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\"\u003e\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/a\u003e\\n\u003cp style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\\"\u003e\u003ca style=\\\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\\" href=\\\"https://www.instagram.com/reel/CugEn63rS8T/?utm_source=ig_embed\u0026amp;utm_campaign=loading\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eA post shared by TAH (@tahbags___)\u003c/a\u003e\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/blockquote\u003e\\n\u003cscript async=\\\"\\\" src=\\\"//www.instagram.com/embed.js\\\"\u003e\u003c/script\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e13. 开线下零售店，发起快闪活动，或在市场销售\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人在一家服装店从衣架上拿出一件衣服\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-retail.jpg?v=1731586487\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e作为一名服装设计师，你可能需要向零售商推销你的服装系列。\u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e莎拉入行11年后，才开始认真考虑开一家自己的零售精品店。但这并不是一个飞跃，而是她不懈努力的结果。在品牌不断发展时，她也通过当地市场深入了解她的客群，磨练她的推销能力，让更多人看见她的设计，并与业内人士建立关系。\u003c/p\u003e\\n\u003cp\u003e在搬到波特兰后，莎拉又开展了为期三个月的快闪活动，进一步提升自己的零售能力，之后，她才开了第一家实体零售服装店。莎拉说：“我曾经一直害怕开店，因为开销太大，尤其是在多伦多，当时根本不可能实现。”\u003c/p\u003e\\n\u003cp\u003e而在这个过程中，她意识到自己还需要帮手。她聘请了一名服装设计专业的学生来店里帮忙。她说：“当你开了一家店，创立了一个服装品牌后，你得像其他创业者一样，学会分配任务。我花了很长时间才明白这一点。我支付她工资，请她在店里工作，而我省下来得时间能创造更多价值。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e临时的服装零售空间\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e开实体店卖衣服，并不是说非得签下10年的店租。你也可以通过一些更经济实惠、不做承诺的方式进行销售：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e转租零售空间，开临时\u003ca href=\\\"/zh/blog/pop-up-shop\\\" target=\\\"_blank\\\"\u003e快闪店\u003c/a\u003e。\u003c/li\u003e\\n\u003cli\u003e在零售空间的某个位置，或某个展示架前，举办迷你销售活动。\u003c/li\u003e\\n\u003cli\u003e申请手工艺品、时装或设计师卖场上的摊位。\u003c/li\u003e\\n\u003cli\u003e申请音乐节等活动上的供应商展位。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e然而，打理实体零售店使莎拉无暇顾及她最热爱的设计工作。她仍然通过网站把衣服卖给直客，但已将品牌的渠道重心转向批发。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e使用Shopify POS终端展开线下销售\u003c/p\u003e\\n\u003cp\u003eShopify POS是面对面销售的最简单方式。带着你的品牌旅行，在POS终端收付款、管理库存。哪里有客户，哪里就有你的卖场，可以是农贸市场、快闪活动、聚会、手工艺品展销会等等。\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\\\" target=\\\"_blank\\\"\u003e了解Shopify POS\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e14. 向专业人士学习\u003c/strong\u003e\u003c/h3\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个女人在桌边进行设计工作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-drafting.jpg?v=1731586596\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e在快节奏的服装行业里，市场趋势瞬息万千。向业内领袖学习，了解他们如何打造成功的个人服装品牌。\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e《天桥骄子》的参赛经历让莎拉获益匪浅，让她对自身和行业，都有了更深的理解。\u003c/p\u003e\\n\u003cp\u003e莎拉明白，在时尚圈子里，被动反应是一种优势，但她也知道，如果她有更多的回旋余地，她能做得更好。出于她过去的认识和经验，她很讶异其他选手竟然能在如此短的时间内，完成如此惊艳的作品。“对我来说，那样的节奏完全不现实，”她说，“很遗憾，没能将最好的作品展示在全国观众面前。”\u003c/p\u003e\\n\u003cp\u003e此外，她也面临所有艺术家的噩梦：抨击者。在节目的第4集，她的泳装作品没能得到评委的青睐，她因此被淘汰出局。\u003c/p\u003e\\n\u003cp\u003e这是一个教训：不是每个人都能成为你的客户。\u003c/p\u003e\\n\u003cp\u003e然而，在节目播出期间，她惊喜地看到许多新粉丝发言支持她。她说：“这档节目教会我一个道理，各人有各人的审美，但总有一个人会喜欢你的设计。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e💡如何创建品牌：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e2024年启程：7步打造你的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌塑造：重要性及方法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/brand-strategy\\\" target=\\\"_blank\\\"\u003e什么是品牌策略？2024年品牌策略指南\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3\u003e\u003cstrong\u003e设计你的个人服装系列\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个服装设计师在纸上勾勒设计草图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fashion-design.jpg?v=1731586961\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003ePexels\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e当你准备推出个人服装品牌，进入这个竞争残酷的行业搏杀，你要记住，除了品牌创意和个性外，你也要关注你的目标客群的需求。打造一个成功的服装品牌，你需要稳健的商业模式、独特的设计视角，以及对消费者和市场趋势的敏锐感知力。\u003c/p\u003e\\n\u003cp\u003e莎拉的事业正蒸蒸日上，因为即使在最低谷时，她也没有放弃追逐梦想。让每一次的失败，都成为成长的转折点。有时候，转折伴随着风险，但莎拉说，这是成长的唯一途径。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e如何创立服装品牌——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立个人服装品牌首先要做什么？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e所有的成功，都始于一个伟大的想法。当你决心踏上这段征程，面对你的潜在客群，你必须不断打磨你的创意，专注于品牌建设。锻炼自己，一步一步地铸造你的品牌。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立服装品牌是否需要许可证？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e你需要办理营业执照和其他一些许可文件，才能合法地创办和经营服装品牌。例如，你可能需要注册商标，申请开业登记，注册个体工商户等等，具体须参看当地相关政府部门的要求。你也可以考虑创办有限责任公司，购买商业保险。如果你计划自己开店，你还需提供房产证或租赁合同，进行税务登记等等。如果你要出口服装，通过网店直接将衣服卖到国外，你可以选择国际快递直邮，或将物流和报关等事项委托给第三方。\u003c/p\u003e\\n\u003cp\u003e如果你要申请一个美国品牌，你可以找商标代理商帮你注册，需要填写商标注册表，准备销售链接，比如先建一个Shopify独立站，上传产品名称后，再使用Shopify的链接申请美标。商标代理商一般收费3000元人民币左右，必要时，你可能还需要支付一笔律师申诉费。完成商标注册15天后，你将收到商标受理书，也就是可以使用的TM标。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创立服装品牌需要多少钱？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创立服装品牌需要一些前期投资，具体金额取决于你所创办的企业类型。每个人的创业成本各不相同，但大体来说，创立服装品牌的费用主要包括原材料、人工、运输、租金和生产设备成本。\u003c/p\u003e\\n\u003cp\u003e你还需要考虑支付方式、在线商店、网络营销和广告等方面的持续性成本。如果是从零开始创立一个服装品牌，自行设计、制作和生产服装，那么预计前期的投入至少要小几万。不过，如果选择按需打印的模式，启动的成本则低许多。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e想做个服装品牌，该起什么名字？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e给服装品牌取名或许很伤脑筋，但你可以从这几个角度思考。品牌名要能代表你的品牌形象，能引起目标市场的共鸣。莎拉·杜诺弗里欧把自己的名字用作品牌名。如果你的品牌故事能代表你的故事，用自己的姓名命名也是不错的选择。Shopify提供免费的公司\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e名字生成器\u003c/a\u003e，你可以用它来激发灵感。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e能否给批发服装贴上自己的品牌标签？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e只要不与批发商的政策相冲突，你可以给批发服装贴上你的品牌标签。这叫做贴\u003ca href=\\\"/zh/blog/private-label\\\" target=\\\"_blank\\\"\u003e自有标签\u003c/a\u003e或\u003ca href=\\\"/zh/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e白标\u003c/a\u003e。简单来说，就是从供应商处批发服装，贴上自己的品牌标签，再冠以自己的品牌名，通过网店转售给客户。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[],\"blogHandle\",\"settings\",{\"_2023\":2024,\"_2032\":2033,\"_2040\":2053,\"_2057\":2058,\"_2200\":2201,\"_2497\":2498,\"_2530\":2531,\"_2652\":2653,\"_2683\":2684,\"_2686\":2687},\"topSectionImages\",[2025,2028,2030],{\"_2026\":2027},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2026\":2029},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2026\":2031},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2034\":2035,\"_2036\":2037,\"_2038\":2039,\"_2040\":2041,\"_2044\":2045,\"_2046\":2047,\"_2048\":2049},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2042},{\"_150\":2043},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2050\":2051},\"banner\",{\"_150\":2052},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2021\":2054},{\"_2055\":2056},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2059\":2060,\"_2073\":2074,\"_2119\":2120,\"_2154\":2155,\"_2174\":2175},\"high-ticket-affiliate-programs\",[2061,2064,2067,2070],{\"_382\":2062,\"_384\":2063},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_382\":2065,\"_384\":2066},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_382\":2068,\"_384\":2069},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_382\":2071,\"_384\":2072},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[2075,2078,2081,2084,2087,2090,2093,2095,2098,2101,2104,2107,2110,2113,2116],{\"_382\":2076,\"_384\":2077},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_382\":2079,\"_384\":2080},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_382\":2082,\"_384\":2083},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_382\":2085,\"_384\":2086},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_382\":2088,\"_384\":2089},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_382\":2091,\"_384\":2092},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_382\":2085,\"_384\":2094},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_382\":2096,\"_384\":2097},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_382\":2099,\"_384\":2100},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_382\":2102,\"_384\":2103},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_382\":2105,\"_384\":2106},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_382\":2108,\"_384\":2109},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_382\":2111,\"_384\":2112},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_382\":2114,\"_384\":2115},\"The Every Day Farmhouse - [Homesteading Gift 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Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_382\":2134,\"_384\":2135},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_382\":2137,\"_384\":2138},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_382\":2140,\"_384\":2141},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_382\":2143,\"_384\":2144},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_382\":2146,\"_384\":2147},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_382\":2149,\"_384\":2150},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_382\":2152,\"_384\":2153},\"Pinterest - [Creative Best 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\u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3244,\"_271\":3245},\"全名\",\"请输入您的全名\",{\"_58\":3247,\"_271\":3248},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3251,\"_271\":3252},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3254,\"_271\":3255},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3257,\"_271\":3258},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3261,\"_271\":3262},\"网站 URL\",\"请输入您的网站 URL\",\"accessCode\",{\"_58\":3265,\"_271\":3266,\"_3267\":3268},\"访问代码\",\"请输入访问代码以继续操作\",\"authError\",\"访问代码不正确。请重试\",\"annualRevenue\",{\"_58\":3271,\"_271\":3272,\"_3273\":3274},\"年收入额\",\"请输入您的公司年收入额\",\"options\",{\"_3275\":270,\"_3276\":3277,\"_3278\":3279,\"_3280\":3281,\"_3282\":3283,\"_3284\":3285},\"DEFAULT\",\"UNKNOWN\",\"不知道\",\"UNDER_1M\",\"100 万美元及以下\",\"BETWEEN_1M_30M\",\"100 万 - 3000 万美元\",\"BETWEEN_30M_100M\",\"3000 万 - 1 亿美元\",\"OVER_100M\",\"1 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Shopify.com\",\"protected\",{\"_341\":3318},\"这是一项私人活动。\",\"event\",{\"_3304\":3321},{\"_1090\":3306,\"_3322\":3323,\"_3324\":3325,\"_341\":3326,\"_3327\":3328,\"_3329\":3330,\"_459\":3312},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3304\":3332,\"_3335\":3336},{\"_1090\":3333,\"_459\":3334},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3337,\"_459\":3338,\"_3067\":3339},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"1-844-686-1946\",\"resource\",{\"_3304\":3342},{\"_1090\":3343,\"_3344\":3345},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",{\"_58\":3347,\"_3348\":3349},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3239\":3240,\"_3241\":3242,\"_19\":3352,\"_426\":3353,\"_3249\":3354,\"_339\":3355,\"_1056\":3356,\"_3259\":3357,\"_3358\":3359,\"_3425\":3426,\"_3301\":3458,\"_3460\":3461,\"_3465\":3466,\"_3469\":3470,\"_3473\":3474,\"_3494\":3495,\"_3496\":3497,\"_3500\":3501,\"_266\":3504,\"_3507\":3508,\"_3524\":3525},{\"_58\":3244,\"_271\":3245},{\"_58\":3247,\"_271\":3248},{\"_58\":3251,\"_271\":3252},{\"_58\":3254,\"_271\":3255},{\"_58\":3257,\"_271\":3258},{\"_58\":3261,\"_271\":3262},\"industries\",{\"_58\":3360,\"_271\":3361,\"_3273\":3362},\"行业\",\"请选择您的行业\",{\"_3275\":270,\"_3363\":3364,\"_3365\":3366,\"_3367\":3368,\"_3369\":3370,\"_3371\":3372,\"_3373\":3374,\"_3375\":3376,\"_3377\":3378,\"_3379\":3380,\"_3381\":3382,\"_3383\":3384,\"_3385\":3386,\"_3387\":3388,\"_3389\":3390,\"_3391\":3392,\"_3393\":3394,\"_3395\":3396,\"_3397\":3398,\"_3399\":3400,\"_3401\":3402,\"_3403\":3404,\"_3405\":3406,\"_3407\":3408,\"_3409\":3410,\"_3411\":3412,\"_3413\":3414,\"_3415\":3416,\"_3417\":3418,\"_3419\":3420,\"_3421\":3422,\"_3423\":3424},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 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SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_11\":2969,\"_2970\":2971,\"_2048\":3628,\"_2983\":3635,\"_2993\":3644,\"_2998\":3648,\"_3000\":3649,\"_3015\":3658,\"_3018\":3660,\"_3021\":3662,\"_3038\":3675,\"_3056\":3684,\"_3060\":3686,\"_2040\":3715,\"_2016\":3721,\"_1010\":3725,\"_3121\":3729,\"_3124\":3731,\"_2057\":3732,\"_3128\":3734,\"_3131\":3736},{\"_339\":3629,\"_2974\":3630,\"_2976\":3631,\"_2978\":3632,\"_2980\":3633},\"On this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_2974\":3634},\"Unify online and in-person sales today.\",{\"_339\":3636,\"_1803\":3637,\"_269\":3638,\"_122\":3639,\"_2989\":3640,\"_452\":3641},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1090\":3642,\"_124\":3643},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3645,\"_1803\":3646,\"_2989\":3647},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3650,\"_3004\":3652},{\"_426\":3651},\"Please enter a valid email address.\",{\"_3006\":3653,\"_3008\":3654,\"_271\":3657},\"Get updates\",{\"_1090\":3655,\"_3011\":3656,\"_3013\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3659},\"Read more\",{\"_339\":3661},\"Related article\",{\"_3023\":3663,\"_3027\":3666,\"_3031\":3669,\"_448\":3673},{\"_1090\":3664,\"_1780\":3665,\"_3013\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3667,\"_1780\":3668,\"_3013\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1090\":3670,\"_1780\":3671,\"_3013\":3672},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1090\":3664,\"_1780\":3674,\"_3013\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3040\":3676,\"_3042\":3677,\"_3044\":3678,\"_3046\":3679,\"_3048\":3680,\"_3050\":3681,\"_3052\":3682,\"_3054\":3683},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3058\":3685},{\"_382\":491},{\"_1090\":3687,\"_3011\":3688,\"_1974\":3689,\"_3067\":3691,\"_3070\":3692,\"_3073\":3693,\"_2688\":3695,\"_2694\":3698,\"_3083\":3701,\"_2980\":3703,\"_3089\":3705,\"_3095\":3709,\"_3100\":3713},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3065\":3690},\"My alt.\",{\"_2534\":3069,\"_382\":1342},{\"_2534\":3072,\"_382\":1358},{\"_382\":3694,\"_2534\":3076},\"See plans\",{\"_1090\":3696,\"_3011\":3697,\"_382\":1358,\"_2534\":3072},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3699,\"_3011\":3700,\"_382\":1358,\"_2534\":3082},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3085\":3702},\"How does Shopify work\",{\"_1090\":3634,\"_3011\":3704},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2688\":3706,\"_2694\":3707},{\"_382\":1405,\"_2534\":3092},{\"_382\":3708,\"_2534\":3092},\"View features and plans\",{\"_2688\":3710,\"_2694\":3712},{\"_382\":1358,\"_2534\":3711},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2534\":3092},{\"_1090\":3714,\"_3011\":3697,\"_382\":1358,\"_2534\":3103},\"Start dropshipping with Shopify today\",{\"_1090\":3636,\"_3011\":3716,\"_372\":3717,\"_3107\":3718},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_382\":3639,\"_3109\":3719,\"_452\":3720},\"Email here\",{\"_1090\":3642,\"_124\":3643},{\"_1090\":3722,\"_53\":3723},\"Latest from Shopify\",{\"_382\":3724},\"See all\",{\"_3040\":3726,\"_3118\":3727,\"_3067\":3728,\"_358\":3632},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_382\":1342,\"_2534\":3069},{\"_2534\":3069,\"_382\":3730},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_37\":3733},\"Sources\",{\"_122\":3735},\"AI Summary\",{\"_339\":3737,\"_122\":1348,\"_3134\":3738},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in 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but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":3787,\"_271\":3788},\"Full name\",\"Please enter your full name\",{\"_58\":3790,\"_271\":3791},\"Business email\",\"Please enter a valid email address\",{\"_58\":3793,\"_271\":3794},\"Business phone\",\"Please enter your business phone number\",{\"_58\":3796,\"_271\":3797},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":3799},\"Please enter your company name\",{\"_58\":3801,\"_271\":3802},\"Website URL\",\"Please enter your website URL\",{\"_58\":3804,\"_271\":3805,\"_3267\":3806},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":3808,\"_271\":3809,\"_3273\":3810},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3275\":1332,\"_3276\":3811,\"_3278\":3812,\"_3280\":3813,\"_3282\":3814,\"_3284\":3815},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":3817,\"_271\":3818,\"_3273\":3819},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3275\":1332,\"_3291\":3820,\"_3293\":3821,\"_3295\":3822,\"_3297\":3823,\"_3299\":3824},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":3826},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":3828,\"_341\":3829,\"_3308\":3830,\"_3310\":3831,\"_459\":3832},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":3834},\"Go to Shopify.com\",{\"_341\":3836},\"This is a private event.\",{\"_3304\":3838},{\"_1090\":3828,\"_3322\":3839,\"_3324\":3840,\"_341\":3841,\"_3327\":3842,\"_3329\":3843,\"_459\":3832},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3304\":3845,\"_3335\":3848},{\"_1090\":3846,\"_459\":3847},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":3849,\"_459\":3850,\"_3067\":3339},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3304\":3852},{\"_1090\":3853,\"_3344\":3854},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":3856,\"_3348\":3857},\"Submit\",\"Submitting...\",{\"_3239\":3784,\"_3241\":3785,\"_19\":3859,\"_426\":3860,\"_3249\":3861,\"_339\":3862,\"_1056\":3863,\"_3259\":3864,\"_3358\":3865,\"_3425\":3900,\"_3301\":3904,\"_3460\":3906,\"_3465\":3909,\"_3469\":3912,\"_3473\":3915,\"_3494\":3927,\"_3496\":3928,\"_3500\":3931,\"_266\":3934,\"_3507\":3936,\"_3524\":3951},{\"_58\":3787,\"_271\":3788},{\"_58\":3790,\"_271\":3791},{\"_58\":3793,\"_271\":3794},{\"_58\":3796,\"_271\":3797},{\"_58\":1673,\"_271\":3799},{\"_58\":3801,\"_271\":3802},{\"_58\":3866,\"_271\":3867,\"_3273\":3868},\"Industry\",\"Please select your industry\",{\"_3275\":1332,\"_3363\":3869,\"_3365\":3870,\"_3367\":3871,\"_3369\":3872,\"_3371\":3873,\"_3373\":3874,\"_3375\":3875,\"_3377\":3876,\"_3379\":3877,\"_3381\":3878,\"_3383\":3879,\"_3385\":3880,\"_3387\":3881,\"_3389\":3882,\"_3391\":3883,\"_3393\":3884,\"_3395\":3885,\"_3397\":3886,\"_3399\":3887,\"_3401\":3888,\"_3403\":3889,\"_3405\":3890,\"_3407\":3891,\"_3409\":3892,\"_3411\":3893,\"_3413\":3894,\"_3415\":3895,\"_3417\":3896,\"_3419\":3897,\"_3421\":3898,\"_3423\":3899},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3273\":3907},{\"_3275\":1332,\"_3463\":3908},\"Less than $250,000\",{\"_58\":3910,\"_271\":3911},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":3913,\"_271\":3914},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":3916,\"_271\":3917,\"_3273\":3918},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3275\":1332,\"_3478\":3919,\"_3480\":3920,\"_3482\":3921,\"_3484\":3922,\"_3486\":3923,\"_3488\":3924,\"_3490\":3925,\"_3492\":3926},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":3796,\"_271\":3797},{\"_58\":3929,\"_271\":3930},\"City\",\"Please enter your city\",{\"_58\":3932,\"_271\":3933},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":3935,\"_3506\":1332},\"Please select your 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selling\",{\"_1796\":3994,\"_382\":3997},{\"_2026\":3995,\"_3065\":3996},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_4001\":4002},\"cards\",[4003,4019,4029,4041,4050],{\"_4004\":4005,\"_4008\":4009,\"_3165\":4012},\"headingGroup\",{\"_3040\":4006,\"_3118\":4007},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3065\":4010,\"_2026\":4011},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[4013,4016],{\"_382\":4014,\"_384\":4015},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":4017,\"_384\":4018},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_4004\":4020,\"_4008\":4023,\"_3165\":4025},{\"_3040\":4021,\"_3118\":4022},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3065\":4010,\"_2026\":4024},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[4026],{\"_382\":4027,\"_384\":4028},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_4004\":4030,\"_4008\":4033,\"_3165\":4035},{\"_3040\":4031,\"_3118\":4032},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3065\":4010,\"_2026\":4034},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[4036,4038],{\"_382\":1561,\"_384\":4037},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":4039,\"_384\":4040},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_4004\":4042,\"_4008\":4045,\"_3165\":4047},{\"_3040\":4043,\"_3118\":4044},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3065\":4010,\"_2026\":4046},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[4048],{\"_382\":1342,\"_384\":4049},\"https://accounts.shopify.com/store-create\",{\"_4004\":4051,\"_4008\":4054,\"_3165\":4056},{\"_3040\":4052,\"_3118\":4053},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3065\":4010,\"_2026\":4055},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4057],{\"_382\":4058,\"_384\":3092},\"Learn about Shopify\",{\"_3060\":4060,\"_2048\":4126,\"_3121\":4165,\"_2530\":4204},{\"_2688\":4061,\"_2694\":4100},{\"_4062\":4063},\"clusters\",[4064,4068,4072,4076,4080,4084,4088,4092,4096],{\"_4065\":581,\"_1090\":4066,\"_3011\":4067},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4065\":4069,\"_1090\":4070,\"_3011\":4071},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4065\":4073,\"_1090\":4074,\"_3011\":4075},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4065\":4077,\"_1090\":4078,\"_3011\":4079},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4065\":4081,\"_1090\":4082,\"_3011\":4083},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4065\":4085,\"_1090\":4086,\"_3011\":4087},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4065\":4089,\"_1090\":4090,\"_3011\":4091},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4065\":4093,\"_1090\":4094,\"_3011\":4095},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4065\":4097,\"_1090\":4098,\"_3011\":4099},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4062\":4101},[4102,4105,4107,4109,4112,4114,4117,4120,4123],{\"_4065\":581,\"_1090\":4103,\"_3011\":4104},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4065\":4069,\"_1090\":3699,\"_3011\":4106},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4065\":4073,\"_1090\":4108,\"_3011\":4075},\"HEY, THAT'S A GREAT IDEA!\",{\"_4065\":4077,\"_1090\":4110,\"_3011\":4111},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4065\":4081,\"_1090\":4113,\"_3011\":4083},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4065\":4085,\"_1090\":4115,\"_3011\":4116},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4065\":4089,\"_1090\":4118,\"_3011\":4119},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4065\":4093,\"_1090\":4121,\"_3011\":4122},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4065\":4097,\"_1090\":4124,\"_3011\":4125},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2688\":4127,\"_2694\":4146},{\"_4062\":4128},[4129,4131,4133,4134,4136,4138,4140,4142,4144],{\"_4065\":581,\"_2974\":4130,\"_2976\":3631},\"Start your dropshipping business today.\",{\"_4065\":4069,\"_2974\":4132,\"_2976\":3631},\"Build your dream business today.\",{\"_4065\":4073,\"_2974\":4132,\"_2976\":3631},{\"_4065\":4077,\"_2974\":4135,\"_2976\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4065\":4081,\"_2974\":4137,\"_2976\":3631},\"Create your online store today.\",{\"_4065\":4085,\"_2974\":4139,\"_2976\":3631},\"Start your side hustle today.\",{\"_4065\":4089,\"_2974\":4141,\"_2976\":3631},\"Start your online store today.\",{\"_4065\":4093,\"_2974\":4143,\"_2976\":3631},\"Try Shopify’s marketing tools today.\",{\"_4065\":4097,\"_2974\":4145,\"_2976\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4062\":4147},[4148,4150,4152,4155,4156,4158,4160,4161,4163],{\"_4065\":581,\"_2974\":4149,\"_2976\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4065\":4069,\"_2974\":4151,\"_2976\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4065\":4073,\"_2974\":4153,\"_2976\":4154},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4065\":4077,\"_2974\":4153,\"_2976\":4154},{\"_4065\":4081,\"_2974\":4157,\"_2976\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4065\":4085,\"_2974\":4159,\"_2976\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4065\":4089,\"_2974\":4151,\"_2976\":952},{\"_4065\":4093,\"_2974\":4162,\"_2976\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4065\":4097,\"_2974\":4164,\"_2976\":952},\"Move your business to Shopify.\",{\"_2688\":4166,\"_2694\":4185},{\"_4062\":4167},[4168,4170,4172,4173,4175,4177,4179,4181,4183],{\"_4065\":581,\"_382\":4169},\"Click here to start dropshipping with Shopify\",{\"_4065\":4069,\"_382\":4171},\"Click here to start your business with Shopify\",{\"_4065\":4073,\"_382\":4171},{\"_4065\":4077,\"_382\":4174},\"Click here to build your print on demand store\",{\"_4065\":4081,\"_382\":4176},\"Click here to build your online store with Shopify\",{\"_4065\":4085,\"_382\":4178},\"Click here to start your side hustle with Shopify\",{\"_4065\":4089,\"_382\":4180},\"Click here to start building your online store\",{\"_4065\":4093,\"_382\":4182},\"Click here to start marketing on Shopify\",{\"_4065\":4097,\"_382\":4184},\"Start your business with Shopify’s all-in-one platform\",{\"_4062\":4186},[4187,4189,4191,4192,4194,4196,4198,4200,4202],{\"_4065\":581,\"_382\":4188},\"🚀 Click here to launch your dropshipping store\",{\"_4065\":4069,\"_382\":4190},\"🚀 Click here to launch your business with Shopify\",{\"_4065\":4073,\"_382\":4190},{\"_4065\":4077,\"_382\":4193},\"🚀 Click here to launch your print on demand store\",{\"_4065\":4081,\"_382\":4195},\"🚀 Click here to launch your store with Shopify\",{\"_4065\":4085,\"_382\":4197},\"🚀 Click here to launch your side hustle\",{\"_4065\":4089,\"_382\":4199},\"🚀 Click here to launch your store\",{\"_4065\":4093,\"_382\":4201},\"🚀 Click here to launch your next marketing campaign\",{\"_4065\":4097,\"_382\":4203},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2532\":4205,\"_2536\":4209,\"_2539\":4213,\"_2542\":4217,\"_2545\":4221,\"_2548\":4225,\"_2550\":4229,\"_2553\":4233,\"_2556\":4237,\"_2559\":4241,\"_2562\":4245,\"_2564\":4248,\"_2567\":4252,\"_2569\":4255,\"_2572\":4259,\"_2575\":4263,\"_2578\":4267,\"_2581\":4271,\"_2584\":4275,\"_2587\":4279,\"_2590\":4283,\"_2593\":4287,\"_2595\":4290,\"_2598\":4294,\"_2601\":4298,\"_2604\":4302,\"_2607\":4306,\"_2610\":4310,\"_2612\":4312,\"_2615\":4316,\"_2617\":4319,\"_2620\":4323,\"_2623\":4327,\"_2626\":4331,\"_2629\":4335,\"_2632\":4339,\"_2635\":4343,\"_2637\":4346,\"_2640\":4350,\"_2643\":4354,\"_2646\":4356,\"_2649\":4360},{\"_1090\":4206,\"_3011\":4207,\"_3013\":4208},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4210,\"_3011\":4211,\"_3013\":4212},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4214,\"_3011\":4215,\"_3013\":4216},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4218,\"_3011\":4219,\"_3013\":4220},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4222,\"_3011\":4223,\"_3013\":4224},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4226,\"_3011\":4227,\"_3013\":4228},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4230,\"_3011\":4231,\"_3013\":4232},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4234,\"_3011\":4235,\"_3013\":4236},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4238,\"_3011\":4239,\"_3013\":4240},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4242,\"_3011\":4243,\"_3013\":4244},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4246,\"_3011\":4247,\"_3013\":4244},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4249,\"_3011\":4250,\"_3013\":4251},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4253,\"_3011\":4254,\"_3013\":4251},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4256,\"_3011\":4257,\"_3013\":4258},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4260,\"_3011\":4261,\"_3013\":4262},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4264,\"_3011\":4265,\"_3013\":4266},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4268,\"_3011\":4269,\"_3013\":4270},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4272,\"_3011\":4273,\"_3013\":4274},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4276,\"_3011\":4277,\"_3013\":4278},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4280,\"_3011\":4281,\"_3013\":4282},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4284,\"_3011\":4285,\"_3013\":4286},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4288,\"_3011\":4289,\"_3013\":4286},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4291,\"_3011\":4292,\"_3013\":4293},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4295,\"_3011\":4296,\"_3013\":4297},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4299,\"_3011\":4300,\"_3013\":4301},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4303,\"_3011\":4304,\"_3013\":4305},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4307,\"_3011\":4308,\"_3013\":4309},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4311,\"_3011\":4308,\"_3013\":4309},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4313,\"_3011\":4314,\"_3013\":4315},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4317,\"_3011\":4318,\"_3013\":4315},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4320,\"_3011\":4321,\"_3013\":4322},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4324,\"_3011\":4325,\"_3013\":4326},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4328,\"_3011\":4329,\"_3013\":4330},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4332,\"_3011\":4333,\"_3013\":4334},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4336,\"_3011\":4337,\"_3013\":4338},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4340,\"_3011\":4341,\"_3013\":4342},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4344,\"_3011\":4345,\"_3013\":4342},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4347,\"_3011\":4348,\"_3013\":4349},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4351,\"_3011\":4352,\"_3013\":4353},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3670,\"_3011\":4355,\"_3013\":3672},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4357,\"_3011\":4358,\"_3013\":4359},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4361,\"_3011\":4362,\"_3013\":4363},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3004\":4365},{\"_62\":4366,\"_957\":4369,\"_4374\":4375,\"_4382\":4383,\"_4388\":4389,\"_4393\":4394,\"_501\":4399,\"_4404\":4405,\"_4410\":4411,\"_4416\":4417,\"_4420\":4421,\"_4424\":4425,\"_4429\":4430,\"_4434\":4435,\"_4440\":4441,\"_4446\":4447,\"_4451\":4452,\"_4457\":4458,\"_4462\":4463,\"_4467\":4468,\"_4472\":4473,\"_4477\":4478,\"_4482\":4483,\"_4486\":4487,\"_4491\":4492,\"_4495\":4496,\"_4500\":4501,\"_4504\":4505,\"_4509\":4510,\"_426\":4515,\"_4519\":4520,\"_4524\":4525,\"_4528\":4529,\"_4533\":4534,\"_4538\":4539,\"_4544\":4545,\"_4549\":4550,\"_4555\":4556,\"_4562\":4563,\"_4568\":4569,\"_4572\":4573,\"_4577\":4578,\"_4582\":4583,\"_4586\":4587,\"_4590\":4591,\"_4596\":4597,\"_4601\":4602,\"_4607\":4608,\"_4612\":4613,\"_4617\":4618,\"_4621\":4622,\"_4627\":4628,\"_4631\":4632,\"_4637\":4638,\"_4642\":4643,\"_4648\":4649,\"_4653\":4654,\"_4657\":4658,\"_4661\":4662,\"_4666\":4667,\"_4670\":4671,\"_4674\":4675,\"_1006\":4679,\"_4684\":4685,\"_4688\":4689,\"_4692\":4693,\"_4696\":4697,\"_4701\":4702,\"_4706\":4707,\"_4712\":4713,\"_4717\":4718,\"_4722\":4723,\"_4727\":4728,\"_4732\":4733,\"_4737\":4738,\"_4742\":4743,\"_1992\":4746,\"_4750\":4751,\"_4756\":4757,\"_4760\":4761,\"_1011\":4764,\"_4769\":4770,\"_4774\":4775,\"_378\":4779,\"_4784\":4785,\"_4790\":4791,\"_4793\":4794,\"_4797\":4798,\"_4801\":4802,\"_4805\":4806,\"_4810\":4811,\"_4815\":4816,\"_3147\":4819,\"_4823\":4824,\"_4827\":4828,\"_390\":4831,\"_4835\":4836,\"_4839\":4840,\"_4843\":4844,\"_4847\":4848,\"_91\":4851,\"_4854\":4855,\"_4858\":4859},{\"_3011\":4367,\"_372\":4368},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4370,\"_1780\":4371,\"_3013\":4372,\"_3145\":4373},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4376,\"_1780\":4377,\"_3013\":4378,\"_3145\":4379,\"_4380\":4381},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4384,\"_1780\":4385,\"_3013\":4386,\"_3145\":4387,\"_4380\":4381},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4390,\"_1780\":4391,\"_3013\":4386,\"_3145\":4392,\"_4380\":4381},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4395,\"_1780\":4396,\"_3013\":4397,\"_3145\":4398},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4400,\"_1780\":4401,\"_3013\":4402,\"_3145\":4403},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4406,\"_1780\":4407,\"_3013\":3854,\"_3145\":4408,\"_4380\":4409},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4412,\"_1780\":4413,\"_3013\":4414,\"_3145\":4415,\"_4380\":4381},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4418,\"_1780\":4419,\"_3013\":4414,\"_3145\":4415,\"_4380\":4381},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4422,\"_1780\":4423,\"_3013\":4414,\"_3145\":4415,\"_4380\":4381},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4426,\"_1780\":4427,\"_3013\":4386,\"_3145\":4428},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4431,\"_1780\":4432,\"_3013\":4414,\"_3145\":4433},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4436,\"_1780\":4437,\"_3013\":4438,\"_3145\":4439},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4442,\"_1780\":4443,\"_3013\":4444,\"_3145\":4445},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4448,\"_1780\":4449,\"_3013\":3854,\"_3145\":4450},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4453,\"_1780\":4454,\"_3013\":4455,\"_3145\":4456},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4459,\"_1780\":4460,\"_3013\":4414,\"_3145\":4461},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4464,\"_1780\":4465,\"_3013\":4414,\"_3145\":4466},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4469,\"_1780\":4470,\"_3013\":4414,\"_3145\":4471},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4474,\"_1780\":4475,\"_3013\":4414,\"_3145\":4476},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4479,\"_1780\":4480,\"_3013\":4402,\"_3145\":4481},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4484,\"_1780\":4485,\"_3013\":4386,\"_3145\":4450},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4488,\"_1780\":4489,\"_3013\":4386,\"_3145\":4490},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4493,\"_1780\":4494,\"_3013\":4386,\"_3145\":4450,\"_4380\":4381},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4497,\"_1780\":4498,\"_3013\":4402,\"_3145\":4499},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4502,\"_1780\":4503,\"_3013\":4414,\"_3145\":4450,\"_4380\":4381},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4506,\"_1780\":4507,\"_3013\":4402,\"_3145\":4508},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4511,\"_1780\":4512,\"_3013\":3854,\"_3145\":4513,\"_4380\":4514},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4516,\"_1780\":4517,\"_3013\":4372,\"_3145\":4518},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4521,\"_1780\":4522,\"_3013\":3854,\"_3145\":4523},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4526,\"_1780\":4527,\"_3013\":4414,\"_3145\":4415,\"_4380\":4381},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4530,\"_1780\":4531,\"_3013\":4372,\"_3145\":4532},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4535,\"_1780\":4536,\"_3013\":4386,\"_3145\":4537},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4540,\"_1780\":4541,\"_3013\":4542,\"_3145\":4543,\"_4380\":4381},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4546,\"_1780\":4547,\"_3013\":4542,\"_3145\":4548,\"_4380\":4381},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4551,\"_1780\":4552,\"_3013\":3854,\"_3145\":4553,\"_4380\":4554},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4557,\"_1780\":4558,\"_3013\":4559,\"_3145\":4560,\"_4380\":4561},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4564,\"_1780\":4565,\"_3013\":3854,\"_3145\":4566,\"_4380\":4567},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4570,\"_1780\":4571,\"_3013\":4386,\"_3145\":4450},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4574,\"_1780\":4575,\"_3013\":4386,\"_3145\":4576,\"_4380\":4561},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4579,\"_1780\":4580,\"_3013\":4386,\"_3145\":4581,\"_4380\":4567},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4584,\"_1780\":4585,\"_3013\":4414,\"_3145\":4581,\"_4380\":4567},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4588,\"_1780\":4589,\"_3013\":4414,\"_3145\":4581,\"_4380\":4567},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4592,\"_1780\":4593,\"_3013\":4594,\"_3145\":4595,\"_4380\":4381},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4598,\"_1780\":4599,\"_3013\":4402,\"_3145\":4600},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4603,\"_1780\":4604,\"_3013\":4605,\"_3145\":4606},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4609,\"_1780\":4610,\"_3013\":4414,\"_3145\":4611},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4614,\"_1780\":4615,\"_3013\":3854,\"_3145\":4616},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4619,\"_1780\":4620,\"_3013\":4386,\"_3145\":4415,\"_4380\":4381},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4623,\"_1780\":4624,\"_3013\":4625,\"_3145\":4626},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4629,\"_1780\":4630,\"_3013\":4386,\"_3145\":4450},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4633,\"_1780\":4634,\"_3013\":4635,\"_3145\":4636},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4639,\"_1780\":4640,\"_3013\":4641,\"_3145\":4553},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4644,\"_1780\":4645,\"_3013\":4646,\"_3145\":4647},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4650,\"_1780\":4651,\"_3013\":4646,\"_3145\":4652,\"_4380\":4381},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4655,\"_1780\":4656,\"_3013\":4386,\"_3145\":4450,\"_4380\":4381},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4659,\"_1780\":4660,\"_3013\":4386,\"_3145\":4450,\"_4380\":4381},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4663,\"_1780\":4664,\"_3013\":4414,\"_3145\":4665},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4668,\"_1780\":4669,\"_3013\":4414,\"_3145\":4450,\"_4380\":4381},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4672,\"_1780\":4673,\"_3013\":4414,\"_3145\":4450,\"_4380\":4381},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4676,\"_1780\":4677,\"_3013\":4402,\"_3145\":4678},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4680,\"_1780\":4681,\"_3013\":4682,\"_3145\":4683},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4686,\"_1780\":4687,\"_3013\":4414,\"_3145\":4450,\"_4380\":4381},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4690,\"_1780\":4691,\"_3013\":4414,\"_3145\":4381},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4694,\"_1780\":4695,\"_3013\":4386,\"_3145\":4450},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4698,\"_1780\":4699,\"_3013\":4700,\"_3145\":4490},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4703,\"_1780\":4704,\"_3013\":4646,\"_3145\":4705,\"_4380\":4381},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4708,\"_1780\":4709,\"_3013\":4710,\"_3145\":4711,\"_4380\":4381},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4714,\"_1780\":4715,\"_3013\":4414,\"_3145\":4716},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4719,\"_1780\":4720,\"_3013\":4414,\"_3145\":4721,\"_4380\":4381},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4724,\"_1780\":4725,\"_3013\":4559,\"_3145\":4726,\"_4380\":4381},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4729,\"_1780\":4730,\"_3013\":4559,\"_3145\":4731,\"_4380\":4381},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4734,\"_1780\":4735,\"_3013\":4386,\"_3145\":4736,\"_4380\":4381},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4739,\"_1780\":4740,\"_3013\":4414,\"_3145\":4741,\"_4380\":4381},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4744,\"_1780\":4745,\"_3013\":4414,\"_3145\":4721,\"_4380\":4381},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4747,\"_1780\":4748,\"_3013\":4594,\"_3145\":4749},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4752,\"_1780\":4753,\"_3013\":4605,\"_3145\":4754,\"_4380\":4755},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4758,\"_1780\":4759,\"_3013\":4594,\"_3145\":4553},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4762,\"_1780\":4763,\"_3013\":4594,\"_3145\":4553},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4765,\"_1780\":4766,\"_3013\":4767,\"_3145\":4768,\"_4380\":4755},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4771,\"_1780\":4772,\"_3013\":3854,\"_3145\":4773,\"_4380\":4561},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4776,\"_1780\":4777,\"_3013\":3854,\"_3145\":4778,\"_4380\":4409},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4780,\"_1780\":4781,\"_3013\":4782,\"_3145\":4783,\"_4380\":4755},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4786,\"_1780\":4787,\"_3013\":3854,\"_3145\":4788,\"_4380\":4789},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4780,\"_1780\":4781,\"_3013\":4782,\"_3145\":4792,\"_4380\":4381},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4795,\"_1780\":4796,\"_3013\":4386,\"_3145\":4415,\"_4380\":4381},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4799,\"_1780\":4800,\"_3013\":3854,\"_3145\":4415,\"_4380\":4381},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4803,\"_1780\":4804,\"_3013\":4559,\"_3145\":4731,\"_4380\":4381},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4807,\"_1780\":4808,\"_3013\":4809,\"_3145\":4721,\"_4380\":4381},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4812,\"_1780\":4813,\"_3013\":4414,\"_3145\":4814},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4817,\"_1780\":4818,\"_3013\":4378,\"_3145\":4646,\"_4380\":4755},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4820,\"_1780\":4821,\"_3013\":4822,\"_3145\":4553},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4825,\"_1780\":4826,\"_3013\":3854,\"_3145\":4445,\"_4380\":4755},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4829,\"_1780\":4830,\"_3013\":4378,\"_3145\":4646,\"_4380\":4755},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4832,\"_1780\":4833,\"_3013\":4372,\"_3145\":4834},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4837,\"_1780\":4838,\"_3013\":4386,\"_3145\":4415,\"_4380\":4381},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4841,\"_1780\":4842,\"_3013\":4386,\"_3145\":4415,\"_4380\":4381},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4845,\"_1780\":4846,\"_3013\":4414,\"_3145\":4415,\"_4380\":4381},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4849,\"_1780\":4850,\"_3013\":4386,\"_3145\":4450,\"_4380\":4381},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4852,\"_1780\":4853,\"_3013\":4402,\"_3145\":4499},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4856,\"_1780\":4857,\"_3013\":4414,\"_3145\":4450,\"_4380\":4381},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4860,\"_1780\":4861,\"_3013\":4414,\"_3145\":4553,\"_4380\":4381},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_2032\":4863},{\"_2034\":2035,\"_2036\":2037,\"_2038\":2039,\"_2040\":4864,\"_2048\":4866},{\"_1974\":4865},{\"_150\":2043},{\"_2050\":4867},{\"_150\":2052},\"minervaUser\",{\"_4870\":4871,\"_4872\":4873,\"_4874\":4875,\"_4876\":4877,\"_4878\":1754,\"_4879\":4880,\"_4881\":1795,\"_4882\":4883,\"_4884\":4885,\"_4886\":4887,\"_4891\":4892,\"_4894\":1795,\"_4895\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4888\":1793,\"_1753\":1754,\"_4889\":4890},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4893],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->